If you are running a successful business, then you know the importance of having a steady online presence. If you are running a successful business without using digital marketing, then you have no idea just how much potential you are sitting on. In today’s world, people are more connected to their mobile phones than to […]
If you are a business owner, then you likely understand how important it is to have the right advertising in place. When you combine this essential need with the proliferation of technology and the internet, it’s easy to get overwhelmed by the sheer amount and complexity of digital marketing strategies that are available to you […]
Sadly, around 50% of small businesses around the world aren’t using social media and other digital marketing strategies. Social media marketing demands both strategy and creativity and is essential to take advertising seriously since it puts you in direct connection with your target customers. Roughly 97% of marketers are using social media and 78% of […]
All search engines consider location as an essential factor when ranking search results based on relevance. For instance, the results of the search for a real estate agent made in Houston will differ from those of a similar search made by another person in Atlanta. The localized nature of SEO thus elicits the need for […]
The growth in technology is changing how businesses operate. The benefits of digital marketing are becoming clearer by the day. More and more people are researching products and making purchases online. A study by Forbes shows that 82% of buyers do research online before making a purchase. Another research by Tech Crunch reveals that 79% […]
You’ve got a website that you truly like and feel will be effective. Maybe your website is getting traffic to prove it is effective and maybe it isn’t. What you should understand is that when it comes to Digital Marketing your website design is not the end of your journey. As a matter of fact, […]
Small businesses have a lot to gain from PPC. A successful pay per click campaign will generate profits faster than any other digital marketing option paving way for business growth. Statistics show that firms using PPC make $2 in revenue for every $1 they incur on Adwords. As you can see, PPC is an effective […]
If you’re below 40 years of age, you must have noticed that virtually all people under your age are avid internet users. It’s also highly likely that they own a Smartphone, laptop, tablet, or P.C. Notably, as they spend more time on these gadgets, digital marketing grows in popularity. Instead of relying on traditional marketing […]
When marketing online, one of the successful strategies to use is audience segmentation. It is a process of classifying potential customers based on the characteristics that define them. For instance, you can choose to group them based on age, parental status, or buying behavior. You can also segment them using location, social background, and many […]
