All search engines consider location as an essential factor when ranking search results based on relevance. For instance, the results of the search for a real estate agent made in Houston will differ from those of a similar search made by another person in Atlanta....

The growth in technology is changing how businesses operate. The benefits of digital marketing are becoming clearer by the day. More and more people are researching products and making purchases online. A study by Forbes shows that 82% of buyers do research online...

You've got a website that you truly like and feel will be effective. Maybe your website is getting traffic to prove it is effective and maybe it isn't. What you should understand is that when it comes to Digital Marketing your website design is not the end of your...

Small businesses have a lot to gain from PPC. A successful pay per click campaign will generate profits faster than any other digital marketing option paving way for business growth. Statistics show that firms using PPC make $2 in revenue for every $1 they incur on...

If you’re below 40 years of age, you must have noticed that virtually all people under your age are avid internet users. It’s also highly likely that they own a Smartphone, laptop, tablet, or P.C. Notably, as they spend more time on these gadgets, digital marketing...

When marketing online, one of the successful strategies to use is audience segmentation. It is a process of classifying potential customers based on the characteristics that define them. For instance, you can choose to group them based on age, parental status, or...