Small businesses have a lot to gain from PPC. A successful pay per click campaign will generate profits faster than any other digital marketing option paving way for business growth. Statistics show that firms using PPC make $2 in revenue for every $1 they incur on...

If you’re below 40 years of age, you must have noticed that virtually all people under your age are avid internet users. It’s also highly likely that they own a Smartphone, laptop, tablet, or P.C. Notably, as they spend more time on these gadgets, digital marketing...

When marketing online, one of the successful strategies to use is audience segmentation. It is a process of classifying potential customers based on the characteristics that define them. For instance, you can choose to group them based on age, parental status, or...

More and more businesses are taking advantage of the reach, convenience, and versatility of digital marketing. Since 94% of online traffic goes through Google, and businesses that appear on the first page of Google search results get a monster share of potential...

If you own a business today you most certainly have gotten a call or email from "someone like me". According to us, there are several areas of your online marketing that need work! Let's be honest they probably do, but what needs to be done and do you need someone...

If you're looking to become a Web Designer then one of the first things you're going to have to put together is your Web Stack, which simply put is the set of software or code you will be using to build your websites. There are tons of options out there and there are...