One Tool To Rule Them All

We know some of you customers you’ve stayed with us through quite a few tool changes through the years. We truly appreciate that because we’re always on the lookout for tools that will make your experience with Bunn Brands a better one. If there is ever anything we can do to improve your experience with us please let us know and we would be more than happy to discuss solutions with you.

On that note, we have found “one tool to rule them all” in ClickUp.com. For us, this tool serves as a project management tool for us to manage all the different portions of each clients projects, professional workers, and the materials attached to those projects. For our clients, this tool will be a place for you to participate in your marketing experience with us. This will definitely speed up your website management and other projects.

Ok, But What Can It Do?

You will be able to submit tickets, follow the progress of those tickets, provide direct feedback on tickets, monitor the progression of other projects, & provide feedback on those projects directly to your dedicated team. All of our clients will benefit from a direct connection with their marketing team and a grand scale overview of everything Bunn Brands is doing, has done, or will be doing.

How does it work? Glad you asked!

Onboard & Follow Projects

If you’re new to Bunn Brands and we’re working on a new project you will experience this from the ground up. Each new projects (i.e. website design, logo design, video creation, social media management, etc…) will get it’s own list of tasks, to-dos, documents, media files, and more. You can follow along as we push each part of your project through toward completion. You can login and view all your existing projects at ClickUp.com.

Submit Tickets

All of our client websites have a submission form added to yourdomain.com/support/ (be sure to actually use your own domain). If you don’t have a form attached please reach out to support@bunnbrands.com so we can resolve the issue. This form will allow you to submit a ticket to us. Tickets are for updating anything we manage for you from the website to Social Media. These tickets will be submitted straight into your own ticket folder within ClickUp.

Any Questions?

If you need help or have anymore questions please reach out to us at support@bunnbrands.com and we’d be more than happy to help!

The Need To Internalize

Bunn Brands is in a constant state of growth, just like all of our clients. We feel the need to continuously work on improving our clients and their clients experience with marketing across the board. That means sometimes we jump from tool to tool in order to figure out what works just right for our particular blend. You should never be afraid to make changes or pivot in your business.

We found a need to internalize our servers (not physically) and bring on a web manager to provide the best service to our clients and the websites we manage. In the past we’ve had different companies managing our servers and the plugin stack that use with out client sites. Today that changes and we think that will make it better for all of you.

Your Web Manager

Mike Bowden is our new Bunn Brands Web Manager. He will be working quietly in the back of your websites keeping your tickets cleared, your website secure, and your site up to date. We do have others that work on some of these things here or there, but Mike will be your main point of contact for now. As we grow we plan on Mike taking over management of others like him to continue improving the web experience on an even grander scale.

What Does This All Mean?

In the end, all this means for our current clients is that someone else will be handling the back-end work of your website. We have a ticketing and project management tool setup so you to make things simpler for all our clients when working with Mike and our other back-end management team members. We encourage you to use the form attached to yourdomain.com/support (be sure to use your website domain) to submit any support tickets you need Mike or anyone else in Bunn Brands to work on for you.

Whether you’ve been in business for two months or ten years, you’ve probably asked yourself, “Do I need a website?” At least 90% of adult Americans have access to the internet, and about 30% of those say they don’t trust businesses without a website. Based on those facts alone, not having a website will exclude your business from expanding beyond your physical location and can severely impact your potential customer base. So the short answer is, yes! A website WILL help you grow your business!

Why Do I Need a Website?

A website is an extension of your business, the first thing a potential customer will do is search for your business’s name online. They are looking to legitimize your company! Any professional business will have a website, right? With one quick web search, everyone will have access to your business, allowing you to attract more clients. All of your available products or services can be purchased instantly online. Local customers can find your five star reviewed business and can even drive to the location from the google maps link. To put it simply, having a well-designed website will make your business more professional and more easily accessible.

Do I Need a Blog or a Website?

Blogs are a type of website that can be used to update and provide perspectives on specific topics and can cover a wide range of information, from recipes to politics, which will allow you to increase your potential SEO. You can have a blog as your main website or as an extension of your main page, depending on what your business requires. The website itself is your main source of information for potential customers. It contains pages which are sorted into categories to organize your informational content such as products, services, contact information, location, etc. A blog will establish you as the subject matter expert in the topics for which clients are searching.

Do I Need a Dedicated Server for my Website?

So you’ve built your website or had someone build it for you but you don’t know what kind of server to use. As a new business, a public servant may be the best, and cheapest option while you’re building up traffic to your website. Though, while you are using a public server, you compete for space and if you’re a larger website, you may have slower loading times. To give your potential web clients a smooth and easy browsing experience, a dedicated private server would allow you to function without fighting for space. With a dedicated server, you can also customize your server’s operating system, apps, and data storage, making it completely your own. Of course with a  private server, comes a higher price, but if it’s in your budget, your business might benefit in the long run.

So, you’ve started your own business. You have your name, your market. You’ve got ideas for a logo design. But what brand colors should you use? Do you want to come off sophisticated? Reliable? Exciting and spontaneous? Choosing a proper color palette for your business can help you accomplish the exact brand message you want to portray. If you’re not sure how to choose a color scheme for your branding, maybe we can set you in the right direction.

How To Choose Brand Colors

Brand colors actually matter a LOT. Subconsciously, human beings assign certain feelings and moods to specific colors, and make split-second judgments based on the colors we see – whether we mean to or not. By tapping into the mindset of your ideal customer we can begin to shape a brand that customers would be interested in working with.

Warmer, more saturated tones tend to convey more intense, electric emotions – aggression, optimism, happiness. Cooler tones are more relaxing and calming. So, what brand message are you trying to make public, and what colors should you choose to support that message?

Color Perception – How Do Colors Make Us Feel?

Leveraging Color Tone in Branding

There are two sides to every color. There are also different TONES of these colors that can accentuate or can tone down the emotions they bring. TONE is a pure color from the color wheel, mixed with a neutral Grey – the color remains the same, it only becomes less vibrant with the more Grey added. Brighter, more saturated versions can be more energizing and evoke a more immediate response, but they can often be overwhelming. Bright and saturated tones are typically recommended for more “physical” branding – exercise and food brands.

Softer and less saturated colors produce more muted versions of the desired emotions, but they can come across as bland if used in the wrong branding. These tones are more conducive to “mental” branding – health and wellness, arts, writing. Be sure to incorporate color tone techniques in your brand color choice.

Are These Concrete Rules of Marketing?

Regardless of the colors chosen, the main goal is that the color choices fit the FEELING of your brand. Observe other branding techniques in your market. Make yourself stand out! Just because another company is using the same suggestions we’ve given, that doesn’t mean that there is only one right answer. Consumers are more likely to remember your brand if it STANDS OUT and is DIFFERENT.

Experiment with color combinations. Take a gander at a color wheel. Or, reach out to a designer if you aren’t comfortable trying to come up with something on your own – you’d be surprised what someone can come up with, with just a little bit of direction from you. A designer will also be able to tell you what sort of things are popular in the industry – and what you can try to avoid in your branding. 

Most of all, be COMFORTABLE and CONFIDENT in your branding. Be willing to spend the time and the money to nail this aspect of your business – this is your first impression! Make it count!

So you had a sweet business idea, you saved up enough money, and built your business from the ground up. And now you’re thinking, how do I get word of my enterprise out? It’s a question many a business owner has asked themselves. The answer, of course, is marketing. More specifically, digital marketing services like SEO and PPC.

Alongside providing high-quality products and services, marketing is the most important thing you can do as a business owner. Of all the forms of marketing available, the most efficient in terms of reachability is, without a doubt, digital marketing. How so? Read on and find out why a complete digital marketing package is crucial.

You Will Reach More People

Let’s be honest, who watches ads on TV anymore? How many people still watch scheduled TV at all? The conventional ways business advertised in the past just won’t work in the times we live in. The internet, on the other hand, is global. Anyone with a connected device is a potential customer. In fact, over 70% of American adults own a smartphone, and all these people and their wallets are entirely within your reach. How many times have you gone online to search for something you were thinking of buying? Often, I bet. Services such as pay per click (PPC) and search engine optimization (SEO) can be used to drive all these searches to your website and social media sites.

Digital Marketing Allows You to Interact With Potential Customers

Another avenue marketing online trumps traditional advertising is the accessibility it gives you to customers. Before the internet came around, all you could do after marketing is sit tight and wait. A good online presence gives your business a personality. It morphs from a cold, unfeeling enterprise into an actual person behind a keyboard. Customers get to interact with you in real-time. They can make price inquiries, give reviews, and ask questions, all from the comfort of their home. Do you see the perks of investing in digital marketing services? Businesses starting up 30 years ago would have killed to be able to talk to their customers and get immediate feedback. It makes it a lot easier to spread the word about your business and to build a mighty brand name.

You Have Plenty of Tools at Your Disposal

Now here’s where things get really good. When you’re talking about digital marketing, there is so much on the table. Ranging from SEO and PPC to website design, optimization, hosting, and management services, there’s definitely something to take care of everyone’s marketing needs. You will be able to analyze all your running campaigns in real-time, enabling you to see what works and what doesn’t. Services such as Google Analytics and PPC allow you to see who visited your online pages, their location and all kinds of stats and information. How cool is that?

What’s the Takeaway?

The internet has changed the marketing game, and getting on board comes with a ton of perks. Services like SEO, PPC, and social media management will help you increase your reach, give you will have plenty of tools for all your marketing needs, and you’ll be able to use the real-time interaction with customers to learn and grow. What’s more, it’s a lot more affordable than traditional means. Digital marketing, without a doubt, is the way to go.

If you are running a successful business, then you know the importance of having a steady online presence. If you are running a successful business without using digital marketing, then you have no idea just how much potential you are sitting on. In today’s world, people are more connected to their mobile phones than to each other, and as a business owner, you should take advantage of this.

All aspects of life have found themselves on our mobile phone screens, and now people can book flights, buy food, play music, study, make music, and do many other things online. It makes total sense, therefore, that consumers use Google and other search engines to check out a company before going into business with them. Getting that large fancy billboard done isn’t a bad idea, but is it worth it if your potential customers are too busy looking at their phones to notice it?

Increasing your online visibility should be your primary concern at the moment, especially since more and more people are getting connected to the internet. If you are still behind on this, some of these benefits of creating an online presence will resonate with you.

1. It Makes You Visible to Your Customers

It’s 2019. No one has the time to leaf through the Yellow Pages looking for your fax number! Most consumers go online when they’re trying to find a service provider or seller near them. In fact, a recent study has proved that 72% of customers that do an online search for businesses end up visiting a store that is within a 5 mile radius.

This implies that if your business doesn’t have an online presence, you will lose potential customers who will go for a firm that has a website, blog, or a similar kind of online visibility.

2. It Helps You Reach More People

Going online elevates your reach to incredible levels. All of a sudden, your audience isn’t limited only to the few townspeople that saw your ad in the local daily. When you have an online presence, your business becomes visible to people all over the world.

If you hire a digital marketing agency to create an online presence for you, they will show you how to take advantage of powerful marketing strategies such as the use of Google and social media. Traditional advertising, while still incredibly significant, can’t quite cut it if used on its own. Information about an offer is likely to attract more attention if it is posted on Instagram than on a poster somewhere.

An online presence opens you up to more people than traditional advertising ever could. If you have a sell-online option to your website, you will have significantly increased your chances of getting more business online.

3. It Helps You Build a Strong Brand

A strong online presence can help you cement your place in consumers’ minds. For example, there are famous fast food joints and eateries that jump to mind whenever someone mentions chicken. This is what a good digital marketing strategy can do for your business.

Having an online presence will allow you to package your business in a certain way. You will have control over the language you use, the color scheme, your principles, and ideologies; all these things will come out adequately on your online platform. This will help consumers set your brand apart from others, and this will make your business stand out.

4. It Increases Your Credibility

Creating a robust online presence will help your business seem more credible, and this will prompt customers to trust you. You should enable comments on your page so that customers can make comments and review your products. As potential customers visit your website and see these positive reviews, they will trust in your company’s credibility and are likely to be willing to do business with you.

Online Presence and Digital Marketing

Digital marketing agencies have what it takes to boost your brand and advertise your products to millions of people. They offer complete digital marketing packages, which usually include SEO services, setting up blogs and websites, social media marketing, among other marketing services. Signing up for these services will help you catapult your business’s visibility to new levels.

If you are a business owner, then you likely understand how important it is to have the right advertising in place. When you combine this essential need with the proliferation of technology and the internet, it’s easy to get overwhelmed by the sheer amount and complexity of digital marketing strategies that are available to you today. If you are confused or overwhelmed about improving your digital marketing strategy, then follow these three tips to get started.

Explore Pay Per Click

Pay per click, or PPC, is a digital advertising technique used to drive visitors to your website. This is an incredibly effective method of drawing in new business. What’s more, with this approach you can usually gain access to lots of people who may not otherwise be keen to your particular product or industry as a whole.

While quite simple in theory, the ins and outs of pay per click advertising can get quite technical. When you use a dependable digital marketing agency, you benefit from up to date insights and expertise that will bring you continued success in your advertising efforts.

Improve Your Online Presence

Your online presence does not stop at your website. While having a strong, stylish website is important to engaging loyal customers and attracting the attention of new ones, you can’t ignore the importance of having a presence on other online platforms. Social media platforms such as Facebook, LinkedIn, and Twitter represent enormous opportunities for growth, regardless of your business model.

With the ability to stay in touch with your customers in places where they spend their time, you can quickly see results in the improvement of your online presence. Being consistent and authentic are two major keys to maintaining the right marketing approach on the internet. For these reasons, it wise to consult with a digital marketing agency so you can certain that you are gaining maximum exposure in all the right ways.

Obtain Search Engine Optimization (SEO) Management

Most people who work at a digital marketing agency are well aware of the importance of their SEO services. Simply put, search engine optimization is the process that digital marketing services use to ensure that your business website is showing up in popular search engines such as Google and Yahoo. According to research data, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. When you consider these enormous figures, it is clear just how crucial SEO is to your overall growth and success online.

While you may understand some of the basic principles of SEO, this realm is always evolving. There are a number of moving parts that go into a successful SEO strategy, which means you’ll likely want the help of an agency to ensure your business is doing everything possible to show up in search (without risk of penalization).

Regardless of the current success level of your business, it’s fruitful to pursue the services of a specialized, experienced digital marketing agency. In a world that is always online in one capacity or another, you’ll be missing out on huge business opportunties if you neglect your online marketing strategy. If you are still not sure how to get started, then get in touch with us today so we can help you take the first steps toward improving your digital marketing strategy.

Sadly, around 50% of small businesses around the world aren’t using social media and other digital marketing strategies. Social media marketing demands both strategy and creativity and is essential to take advertising seriously since it puts you in direct connection with your target customers.

Roughly 97% of marketers are using social media and 78% of salespeople outsell their competition by using digital marketing. Digital marketing integrates such things as sponsored ads and search engine optimization. Here is how digital marketing can help your business thrive:

1. Grows Brand Awareness

Digital marketing helps you spread the word about your products and mission. You can create a robust online presence by Tweeting some hilarious memes, place funny comments under people’s posts, and regularly engage with your social media followers.

Similiary, digital marketing allows you to engage in social campaigns, which may increase your outreach. You can also use various content marketing tactics to push your content widely. When your posts go ‘viral,’ more people are likely to check out your business, leading to more sales.

2. Increase Traffic

Link your social media accounts to your website and watch your traffic skyrocket. As people go through your timeline, they may be attracted to what you offer. This may help you increase traffic to not only your digital websites but lead to more product purchases and sales.

3. Promote Products and Services

This is the primary goal, isn’t it? Social media and digital marketing agencies help push your business to your potential customers. An excellent digital marketing strategy incorporates search engine optimization to ensure your website pops up first whenever customers are searching for your service.

4. Trackable and Measurable Results

You can keep track of how many people visit your page. Most digital marketing companies send back analytics of how your social media campaign is fairing. This allows you to go back to the drawing board and modify your strategy to be more productive.

5. Personalization

You can come up with a database full of details of your most loyal customers. Whenever they visit your site, you can send personalized greetings and offers at discounted rates, which will help foster customer loyalty down the line.

6. Improves Conversion Rates

Digital marketing services use various strategies to ensure your content reaches the people you want it to. They help you increase your online visibility, subsequently leading to a positive impact on your sales.

7. Targeted Ads

Targeted ads are an essential aspect of search engine optimization. Digital marketing allows you to tailor your ads specifically for your target audience. For example, if you sell to two different age demographics, you can make two different age-appropriate ads.

Final Words

Search Engine Optimization prompts your site to show up on the first few pages of Google. Studies have shown that businesses that pop up on the first page of the search results get as much as 92% of consumer traffic.

A search engine analyzes your site for content to ensure it is high quality since they are trying to optimize their users’ online experience. They also check on how stable your website is, how quickly it loads, how long your URLs are, and whether they contain relative keywords. Give us a call today if you’re ready to improve your company’s digital presence!

All search engines consider location as an essential factor when ranking search results based on relevance. For instance, the results of the search for a real estate agent made in Houston will differ from those of a similar search made by another person in Atlanta. The localized nature of SEO thus elicits the need for businesses to develop content, which is relevant to their locality and the users within their geographic region. This article takes you through content development tips and tricks that can help digital marketing companies to localize optimized digital marketing content.

Why is localized SEO content important?

According to Google analyses, 46% of searches performed online — and approximately 82% of smartphone shoppers — involve searches related to location. Most of these searches seek to find specific business information such as phone numbers or addresses. To optimize the chances of your business being found by prospective customers near you, you have to build content and pages that are relevant to each locality of your business. Better yet, location-based content and keywords have less competition. If you’re a new venture or a small-scale business competing against big firms for search engine ranking, then localized content should be your strong competing tool. So where should your SEO management begin?

1. Creation of localized content and page

If you own more than one store, then ask the digital marketing companies providing your SEO services to develop separate location or store pages. These pages should have distinct descriptions for each store, its location, operating hours, and any other offers at the store. You should not duplicate content across stores located in different regions.

2. Look for relevant local key-phrases and keywords

The use of local key-phrases and keywords within your blog posts and website content is beneficial to local SEO. You can use the Google keyword planner tool to find keywords, which are relevant to your locality and business. Choose keywords with the least competition and high search volumes.

3. Compose localized content for your blogs

Regular posting of blog content boosts your search ranking and organic traffic. For example, you can integrate local news, locations, and how-to articles that have content related to your locality. You could also post blog content on local sites with authority in your industry and create backlinks to your site. This move can increase your organic traffic and improve your brand’s reputation.

4. Tap into social media platforms to reach more people

You can start by promoting your localized content on local groups in social media platforms such as Twitter, LinkedIn, and Facebook. You can use hashtags that are location specific and promote local events to reach out to people near you.

5. Create mobile-friendly content

Recent surveys show that 57% of internet traffic originates from smartphones. This fact implies that if you need to reach the increasing number of mobile users, then you have to create mobile-friendly content and sites that are easy to navigate on the phone.

6. Work with local experts and the local community

You should get involved in the community for your business to get noticed. You can participate in local sporting or charity events, and make donations or provide sponsorships during such events. Community activities bring many locals together, and they provide an opportune moment for your business to get attention.

7. Feature in local directories and reviews

You should get your business into local directories and encourage your local clients to make reviews on your business and the products or services that you provide. Positive reviews and local listings will help prospective customers reach your business. It’s free to get your business listed in online directories such as Yelp and Yahoo Local. Digital marketing companies can also give your business some insight about the relevant industry-related listing options that can help you list your business in directories that are related to your market niche.

Finding reliable digital marketing companies is essential for the success of your SEO marketing plan. As a rule of thumb, always go for digital marketing companies that provide complete digital marketing packages. This choice will ensure that you get all your needs in one place.

The growth in technology is changing how businesses operate. The benefits of digital marketing are becoming clearer by the day. More and more people are researching products and making purchases online.

A study by Forbes shows that 82% of buyers do research online before making a purchase. Another research by Tech Crunch reveals that 79% of consumers buy their products online.

If you want your business to be successful, you should reach out to these buyers. But how do you do this? Through digital marketing.

Implementing a digital marketing plan boosts your online presence allowing you to reach your target audience. Marketing online proves to be a cost-effective approach to reaching your target customers. Here are the main reasons why you should contact a credible digital marketing company:

Has a Wider Audience Reach

Promoting your business online exposes your brand to a larger audience globally. With traditional marketing, you’re restricted to a small geographical area.

Incorporating SEO services in your online marketing allows you to rank high on search engine pages. Why is it important that your brand ranks higher? Well, Google generates a whopping 94% of the total organic traffic.

It Levels the Online Playing Field

Gone are the days when working with a digital marketing company was only for large corporations. Digital marketing levels the playing field for small businesses and allows a small firm to compete with much larger corporations for the target market. A digital marketing agency actualizes this by boosting your online presence. Even without a business call center, small firms can engage multiple customers from all over the world.

Cost-Effective

Traditional marketing campaigns require you to invest huge resources. However, small businesses do not have the financial flex to mount these campaigns. Working with a digital marketing company allows you to get a much better handle on your finances.

Also, working with a professional marketing organization allows you to target a specific audience which increases the chances of conversion. Further, with pay per click, you’ll only pay your target audience views your post. All this ensures prudent use of your resources.

Measurable Results

Is your marketing campaign working? Is there value for your investment? Well, the only way to know this is by measuring your results. Online marketing offers analytic tools to determine whether your campaign is working or not. With this, you’ll know what works and what doesn’t. Use the results to optimize your marketing strategy for the better and improve your future campaigns.

Improves Your Customer Relationship Management

As a business, you should strive to satisfy your customers. The only way this happens is through maintaining a positive relationship with your customers. Unlike traditional marketing, digital marketing services offer a platform to connect directly with your customers.

Among the many benefits of online marketing is its ability to manage customer relations. Social media is changing the game on how to win customers. Today, your ability to win customer loyalty is dependent on whether you can interact with them online. Increase your online visibility by engaging and responding to customer’s feedback on social media.

Highly Flexible

Online marketing allows you to customize messages to a specific customer. Remember, each customer has their tastes and preferences. Further, they also have a different reason why they want to purchase your products.

Digital marketing offers various benefits to small and large corporations. If done correctly, online marketing offers untold benefits business. Capitalize on these benefits by reaching out to a reputable digital marketing company.

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