Module 1: Understanding Marketing, S.M.A.R.T. Goals, Funnels, & Analytics
In this module, you will establish a strong foundation in digital marketing by understanding key marketing concepts, setting S.M.A.R.T. goals, and exploring the importance of funnels and analytics in driving successful campaigns. You will learn how to define your target audience and develop strategies to attract and convert potential customers. By the end of this module, you will have a clear understanding of marketing principles and a basic understanding of how to measure your marketing efforts effectively.
Module 2: Defining, Assessing, Branding, & Listing Your Business
In this module, you will learn how to define and assess your business’s marketing needs. You will explore the customer journey and develop strategies to effectively brand your business. Additionally, you will discover the importance of directories and reviews in building credibility and attracting customers. By the end of this module, you will have a comprehensive understanding of your business’s marketing requirements and how to create a strong brand presence.
Module 3: Developing Websites, Social Media, & Email Marketing
This module focuses on the development of essential digital marketing assets: websites, social media platforms, and email marketing campaigns. You will learn how to plan a user-friendly website that aligns with your marketing goals. Additionally, you will explore different social media platforms and determine which ones are suitable for your target audience. Moreover, you will develop an effective email marketing strategy to engage and nurture leads. By the end of this module, you will have the knowledge and skills to establish a strong online presence through websites, social media, and email marketing.
Module 4: Advertising on Social Media & Search Engines
In this module, you will dive into the world of digital advertising. You will learn about keyword research and landing page optimization for search engine marketing (SEM). Additionally, you will explore various social media advertising platforms and develop strategies to reach your target audience effectively. Furthermore, you will gain insights into campaign tracking and analysis to refine your advertising efforts. By the end of this module, you will be equipped with the tools and techniques to run successful digital advertising campaigns.
Module 5: Planning & Developing SEO-Friendly Content
The final module focuses on search engine optimization (SEO) and content development. You will learn how to create SEO-friendly content that ranks well in search engine results pages. Additionally, you will understand the importance of site maps, schema, and website structure in optimizing your online presence. Furthermore, you will explore on-page and ongoing SEO strategies to improve your website’s visibility. By the end of this module, you will have the knowledge and skills to create high-quality content that drives organic traffic to your website.
Throughout the masterclass, you will engage in interactive sessions with hands-on exercises to enhance your learning experience. By the end of the masterclass, you will have the knowledge and tools to effectively navigate the digital marketing landscape and drive business growth.