You’ve got a website that you truly like and feel will be effective. Maybe your website is getting traffic to prove it is effective and maybe it isn’t. What you should understand is that when it comes to Digital Marketing your website design is not the end of your journey. As a matter of fact, a website design is really just the beginning of your journey. Let’s explore together what comes after your website goes live in the Digital Marketing world.<\/p>\n
The website was just built and we’re sure you’ve heard enough about it by this point. Depending upon who developed the website (yourself or a 3rd party) you definitely want to make sure that you understand your website in at least a basic way. Your business website should be a complete representation of your business online. Convey as much information to your visitors as possible through content, extra pages, imagery, and video. The three things visitors want to know when visiting your website are:<\/p>\n
Properly fleshed out home pages will be able to answer all three of these questions while directing visitors to other pages for further information. Did you know that the About Page is generally the second most clicked link on a website? Use that to your advantage and let people know who you are! In order to build trust with a visitor they may want to know who you are and a little history about your business.<\/p>\n
So, your content is squared away, but do you understand the backend and how to update things on your website? Do you understand how to navigate the backend of your website? Are you aware of any login information needed to access the different parts of your website? These questions are important even if you have someone managing your website.<\/p>\n
No one ever knows what the future holds, so be sure to have these questions answered. Depending upon the builder of your website they may have tutorials to guide you in the backend functions of your website, but if not youtube is always a great place to gain some knowledge. There are three main things we recommend you have access to that involve your website:<\/p>\n
Each of these areas is vitally important to at least have login access for. Bunn Brands<\/a> manages each of these things, but we deem it critically important that you have access to these areas.<\/p>\n Driving traffic to your website is vitally important. If you open a storefront in an area that no one noticed, then that would not be a very effective storefront. Simply having a website live and on the internet is not enough for customers to just flock to your business. Of course, a simple design will provide visitors with more information about your business, products, and\/or services but if no one knows it exists then you wont see the benefits.<\/p>\n Two quick and easy methods for driving traffic to your website are:<\/p>\n Search Engine Marketing involves finding specific keywords that both represent your business and are searched for by users of the internet. Begin your keyword research by compiling a list of keywords and checking them with the Google Keyword Planner<\/a>. This tool will allow you to check how many people are searching for whatever keyword you are checking. Remember, each page of your website should focus on one specific keyword but that does not mean you can’t utilize other keywords throughout your content.<\/p>\nDriving Traffic To Your Website<\/h2>\n
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Search Engine Marketing<\/h2>\n