Stock imagery definitely has its place and can be very useful. We use it, and you should too, but if a photo can be worth 1000 words, then an original photo of you and what your business has to offer is more like an autobiography. People are interested in what you do and who you are, or they would not be visiting your website and reading your material.

Photos can double down on your marketing by offering unique SEO opportunities. Every photo needs a description of what is going on so that Search Engines knows what it is about. Those photo descriptions help your website to meet the accessibility standard as well. Original photos give a specific benefit of having custom text for this SEO standard instead of relying on overly used stock photography.