If you own a business today you most certainly have gotten a call or email from “someone like me”. According to us, there are several areas of your online marketing that need work! Let’s be honest they probably do, but what needs to be done and do you need someone else to do the work for you? The good news is that you can do it all yourself, but it’s a lot of work so let’s go over our methods used here at Bunn Brands.
Reputation or Review Management
In our opinion, one of the best places to start is Review Management (sometimes called Reputation Management). Of course, as a business, you want quick result and Review Management will provide results in the first month. Managing reviews can be a lot easier with an automated system, which we offer, but you may very well manage these accounts manually. We’ve put together a list of things to do when managing your reviews:
Secondly, we recommend taking a good look at your website. How does your website compare in overall design to your competitors? How well does it compare to your favorite websites? Of course, appearance is not everything, but it is the first impression many will get. In order to sum everything up nicely, we’ve compiled a list of questions and concerns involving your website to reveal what may need work.
Here at Bunn Brands we always recommend that Social Media be handled internally at a business. There are various ways to achieve this, but generally, one or more people are designated Social Media Managers. These managers are responsible for everyday posting and engagement with customers on your various Social Media platforms. Having a brand presence online is very important for our next step.
Social Media ads and Google Ads are treated quite similarly at Bunn Brands (with obvious differenced in messaging). Both services are designed to get viewers to click the ad presented. There are various types of ads, which we will dive into on another post, but the basic concepts are the same. Below are some key points and questions to answer when creating your Pay Per Click Campaigns.
SEO can be a confusing term for some people. We believe that is due to its confusing nature and the way in which it is explained. Simply put, SEO is a group of services used to increase your websites search engine ranking for specific keywords or keyphrases. The “secret” behind SEO is not really a secret at all. Other things factor in, such as backlinks, but the core of everything is developing continuous, deliberate and targeted content.
Search Engine Optimization is a long-term and on-going process that can evolve and grow as needed. Providing useful and targeted content involves plenty of research and skills in writing. That being said, it is something that you can definitely work on yourself. Below are some tips, questions, and tools you can utilize to get going on your SEO journey.
Digital Marketing can be quite a handful, which is why professional companies, such as us, exist. However, that does not mean it’s impossible to do yourself. The key factors we suggest you focus on are Review Management, Website Design & Optimization, Social Media Presence & Pay Per Click Marketing, and Search Engine Optimization. Don’t worry if you can’t answer every question and don’t know exactly how to deal with some of these things. Stay tuned as we continue and deep dive into each subject to help you understand even more!