Whether you’ve been in business for two months or ten years, you’ve probably asked yourself, “Do I need a website?” At least 90% of adult Americans have access to the internet, and about 30% of those say they don’t trust businesses without a website. Based on those facts alone, not having a website will exclude your business from expanding beyond your physical location and can severely impact your potential customer base. So the short answer is, yes! A website WILL help you grow your business!
A website is an extension of your business, the first thing a potential customer will do is search for your business’s name online. They are looking to legitimize your company! Any professional business will have a website, right? With one quick web search, everyone will have access to your business, allowing you to attract more clients. All of your available products or services can be purchased instantly online. Local customers can find your five star reviewed business and can even drive to the location from the google maps link. To put it simply, having a well-designed website will make your business more professional and more easily accessible.
Blogs are a type of website that can be used to update and provide perspectives on specific topics and can cover a wide range of information, from recipes to politics, which will allow you to increase your potential SEO. You can have a blog as your main website or as an extension of your main page, depending on what your business requires. The website itself is your main source of information for potential customers. It contains pages which are sorted into categories to organize your informational content such as products, services, contact information, location, etc. A blog will establish you as the subject matter expert in the topics for which clients are searching.
So you’ve built your website or had someone build it for you but you don’t know what kind of server to use. As a new business, a public servant may be the best, and cheapest option while you’re building up traffic to your website. Though, while you are using a public server, you compete for space and if you’re a larger website, you may have slower loading times. To give your potential web clients a smooth and easy browsing experience, a dedicated private server would allow you to function without fighting for space. With a dedicated server, you can also customize your server’s operating system, apps, and data storage, making it completely your own. Of course with a private server, comes a higher price, but if it’s in your budget, your business might benefit in the long run.