November 12, 2018

Digital Marketing Explained & Demystified

Internet Marketing You Can Understand

Internet marketing includes a variety of different services, from social media to search engine optimization and UX design. No matter which online marketing services you choose, they all require the same foundation: a high quality website. However, many Internet marketing services will keep your business in the dark when it comes to showing you the techniques involved in your organization’s online success. I believe in shining light on the techniques I use to help your organization get ahead of the game. You can guarantee I will be transparent in my process and that I’ll take the time to make sure you understand what I’m doing and why.

As a business owner, you should know that building a website is just the first step in any internet marketing plan. If you actually want to drive traffic to your site, build a vibrant brand image, and generate leads, then you’re going to need something more. I believe in taking a mindful and metrics-based approach to online marketing challenges. As an internet marketing consultant, I believe in the power of data-based practices. That’s why I focus on Specific, Measurable, Achievable, Relevant, and Time-bound approaches (S.M.A.R.T.). Through my series of blogs, podcasts, and videos I’m going to talk about how you can also follow these practices.

While you can create these in almost any order I’m going to recommend you follow this path in order:

  1. Website Creation
  2. Social Media Creation
  3. Pay Per Click (PPC)
  4. Search Engine Optimization (SEO)
  5. Social Media Advertisement
  6. Website Management
  7. Email Marketing

There are other options and services you might be interested in, but if you’re covering all of these bases then you should be covering the core of your digital marketing journey. If a business had no digital marketing at all then I would begin their journey in the order described above. By starting with the website, which will take some time, I am ensuring that I can learn as much as possible about the business and really develop the brand. Sometimes creating a website will also uncover other issues with branding such as a weak logo, bad color scheme, or inconsistencies in general with branding. After bringing everything together into a website it’s much easier to put together Social Media platforms and do further keyword research for both PPC campaigns and SEO.

Importance Of Websites

There are 1.3 billion websites online and counting. With all of the noise and competition in the online space, creating a powerful online presence can be an intimidating task. Whether your business operates primarily online or offline, you should know that simply building a website isn’t enough to get your business the attention it needs to survive. In the new digital world, only the most powerful online marketing and premium websites will survive. There are quite a few builders out there that can assist you in building a website that will work great for your small business, but it’s important to keep improving upon the website as your first attempt will likely need some tweaking to really function and convert customers like you want.

Your organization’s website is one of the most important investments you’ll make. This is because your website reflects back on your business. Premium websites that are professionally designed and user-friendly will always win out over flashy, home-brew websites. More than that, your business needs a website that is engineered from the source code up to convert leads. You should use branding, content management, programming, professional web design, and search marketing techniques to give your organization the best online presence possible.

Social Media Platforms

There are quite a few different Social Media platforms and new ones being created as we speak. Each platform specializes in different things that allow them to stand-out from their competitors. Facebook has been king for quite some time and I wouldn’t rule it out in the future as continuing to be king. That being said there are different platforms such as LinkedIn that focus more on B2B or professional lives of their users. Take some time and really consider what Social Media platforms would be best for your business and also how to use them. Below is a short list of Social Media platforms I put together.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Pinterest
  • Tumblr
  • Reddit
  • Snapchat
  • Periscope

Of course there are quite a few more that may be useful to you, but this can be entirely dependent upon what industry you are in. For example TikTok, formerly, can benefit many different artists or even businesses that involves music. Gary Vaynerchuk actually had an example in his book Crushing It that involved the owner of a children’s camp using TikTok to show herself and her kids singing songs and performing music videos through the app to push the musical side of their camp. When other children in the area hear about what their friends are a part of and they are also already on TikTok they will want to be part of the camp to take part in the fun. This is only one example of the power of Social Media. Once again do a bit more research into various platforms, don’t be afraid to test new ones, and decide how your business should utilize the platforms.

I’ll dive more into specific platforms in later blogs, but I wanted to give a bit of information on my process and the importance of doing proper planning as well as research. We’ll also get into SEO, PPC, and more as more content flows in. Hope this helped and you’re enjoying the posts!


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