Over shoulder view of project manager of IT company drawing on board while analyzing marketing strategies

We are often contacted by small businesses that may not have a budget but still have the potential to grow through some very simple small business marketing strategies. These different types of marketing strategies will also prepare businesses for hiring a marketing team in the future as they become more successful. Today we will cover those internet marketing strategies & how one can utilize them to benefit their business.

Marketing Strategy 1: Establish Your Presence

With the first of our best marketing strategies, we’re going to ensure your business is listed online. In order for anyone to find your small business on the internet, it must first be listed on the internet for people to find. Assuming you’ve already got branding figured out you now need to focus on creating profiles across different platforms with important graphics & information including:

Across the internet are various platforms & directories that can be used to find your business at any given time if it has been properly listed on these tools. We’ll start with the basics that everyone should consider having set up for their business right from the start, which are:

Of course, there are far more directories & platforms out there for use, but you don’t want to be filling out hundreds of profiles so we’re touching on the main ones to get you started. Use your best judgment to consider what other groups you need to join (like WeddingWire.com or TheKnot.com for instance). Remember, no one can find you on the internet if you’re not properly listed on the internet.

In addition to listing your business online, it would be a smart addition if you could ask for your existing & past clients to leave reviews for your business across these various platforms & directories. Word-of-mouth is the best form of marketing & online reviews fall within that category. As far as beginning marketing strategies go, constantly gathering new positive reviews for your business is great no matter where the reviews are posted. We advise you to stay away from paying for Yelp services…we’ll discuss that in another write-up.

Marketing Strategy 2: Publish & Engage

This next step in our growth marketing strategies some consider to be the hardest portion of the whole plan. We can confirm this to be true. You’re about to dive into a world of thankless production for, possibly, quite some time. Hardly anyone in the game can tell you that they gained a following immediately after starting out in their journey. With today’s community & viral marketing, it definitely is a possibility, but not a likelihood is all we’re saying.

Most people gain success after months & even years of producing content for their visitors to consume. We know that to be true even with our content here at Bunn Brands. Some content is more popular than others and we try to take note of that fact so that we might produce more useful attention-grabbing content in the future. This game of tug-o-war will go on for some time and whether you go viral and gain a following or you slowly build a following there are some important things that you should keep in mind to help growth in the immediate or future.

  1. Always be gathering a list of emails.
  2. Produce blog content regularly.
  3. Base your blogs on researched keyword data.
  4. Follow best Search Engine Optimization (SEO) practices.
  5. Leverage your blog for possible backlinks.
  6. Share blogs on your social media.
  7. Engage with social media & blog comments.

This is by no means a comprehensive list, but hopefully, the point is understood that there is quite a lot of work involved in our second marketing strategy. If this seems like too much to you then remember… all we’re talking about doing is trying to write 600+ words per month about or related to your business so search engines can crawl the new page and truly understand what your business is about. Google wants to provide quality search results to consumers, so they will rank you dependent upon your relevancy to the search of the user.

In addition to posting on your blog, you may have noticed that we mentioned sharing those blogs on Social Media. There are multiple strategies for social media marketing, but a key factor in your blog ranking is having social shares, so ensure that you are posting those blogs to all platforms that you may use in your social media marketing strategies.

Marketing Strategy 3: Advertise & Analyze

After nailing down a solid content development & response strategy you should have a decent following as well as a successful working business model for your marketing strategies to build upon. At this point you might consider automating some of your current tasks, but even if you don’t then you might find you have some extra capital to spend on advertising.

The world of advertising can be a money sink-hold, especially in the beginning, so keep that in mind, but it can also be a powerful tool, especially in b2b marketing strategies involving LinkedIn. Whatever marketing budget you develop for your business should be thought of as an investment that will be paid back in time, but likely not in the immediate. Count on this money as an expense at first, but know that it should return a profit and you can analyze data to prove it.

Just like with any other sort of marketing a plan should be created before jumping straight into advertising. Social Media & Search Engines are the two most popular forms of advertising online. Which method you go with could depend on your industry or your goals, but we’ll talk about that another time. For now, we will assume that you want to use both forms of advertisement. In that case, you’ll need to worry about a few factors:

Advertisements seem to work best with specific goals that can be measured to provide proof of the ad’s success. If your goal is to book more appointments, for example, you would create a landing page to discuss all the benefits one could obtain from setting a meeting today, plus you might provide a discount or other incentive for people to call today. Your advertisements would revolve around this goal in all aspects so that when a visitor clicks your ad they find exactly what they were looking for & will book an appointment with you immediately.

Marketing Strategy 4: Review & Pivot

The fourth & final of the marketing strategies we’re going to cover is that you’re going to need to develop Objective Key Results (OKRs) that you are aiming to obtain. Then you can measure for success using Key Performance Indicators (KPIs) to validate the success or failure of your advertisements. Some examples for a brand new business just starting out may include:

Objective Key Results

Key Performance Indicators

Now you know what goals & outcomes you hope to achieve & the measurements you will use to determine the success of your advertisements. Notice that our OKRs leave the timetable open-ended? We don’t know how long it will take to hit these initial goals, but as each month passes we can see how close we are getting and use more data to ascertain the reason why we are or are not meeting our goals. This analysis will provide us with the information we need to determine how to pivot and redirect so that our efforts will be more effective in the future or it will affirm that what we have been doing is working and should be continued.

Understanding Your Marketing Strategies

The following strategies may seem complicated to some and simple to others. Either way, we can guarantee that these methods work wonderfully as we personally see the benefit when following our own advice for ourselves or our clients. To recap we believe in a 4 step method of success here at Bunn Brands and those four steps include:

  1. Establish Your Presence: List your business information across the internet.
  2. Publish & Engage: Produce regular content on your website & social media.
  3. Advertise & Analyze: Advertise on Search Engines & Social Media to gain traffic.
  4. Review & Pivot: Review analytics to determine if you need to change your approach.

Whether you’ve been in business for two months or ten years, you’ve probably asked yourself, “Do I need a website?” At least 90% of adult Americans have access to the internet, and about 30% of those say they don’t trust businesses without a website. Based on those facts alone, not having a website will exclude your business from expanding beyond your physical location and can severely impact your potential customer base. So the short answer is, yes! A website WILL help you grow your business!

Why Do I Need a Website?

A website is an extension of your business, the first thing a potential customer will do is search for your business’s name online. They are looking to legitimize your company! Any professional business will have a website, right? With one quick web search, everyone will have access to your business, allowing you to attract more clients. All of your available products or services can be purchased instantly online. Local customers can find your five star reviewed business and can even drive to the location from the google maps link. To put it simply, having a well-designed website will make your business more professional and more easily accessible.

Do I Need a Blog or a Website?

Blogs are a type of website that can be used to update and provide perspectives on specific topics and can cover a wide range of information, from recipes to politics, which will allow you to increase your potential SEO. You can have a blog as your main website or as an extension of your main page, depending on what your business requires. The website itself is your main source of information for potential customers. It contains pages which are sorted into categories to organize your informational content such as products, services, contact information, location, etc. A blog will establish you as the subject matter expert in the topics for which clients are searching.

Do I Need a Dedicated Server for my Website?

So you’ve built your website or had someone build it for you but you don’t know what kind of server to use. As a new business, a public servant may be the best, and cheapest option while you’re building up traffic to your website. Though, while you are using a public server, you compete for space and if you’re a larger website, you may have slower loading times. To give your potential web clients a smooth and easy browsing experience, a dedicated private server would allow you to function without fighting for space. With a dedicated server, you can also customize your server’s operating system, apps, and data storage, making it completely your own. Of course with a  private server, comes a higher price, but if it’s in your budget, your business might benefit in the long run.

So you had a sweet business idea, you saved up enough money, and built your business from the ground up. And now you’re thinking, how do I get word of my enterprise out? It’s a question many a business owner has asked themselves. The answer, of course, is marketing. More specifically, digital marketing services like SEO and PPC.

Alongside providing high-quality products and services, marketing is the most important thing you can do as a business owner. Of all the forms of marketing available, the most efficient in terms of reachability is, without a doubt, digital marketing. How so? Read on and find out why a complete digital marketing package is crucial.

You Will Reach More People

Let’s be honest, who watches ads on TV anymore? How many people still watch scheduled TV at all? The conventional ways business advertised in the past just won’t work in the times we live in. The internet, on the other hand, is global. Anyone with a connected device is a potential customer. In fact, over 70% of American adults own a smartphone, and all these people and their wallets are entirely within your reach. How many times have you gone online to search for something you were thinking of buying? Often, I bet. Services such as pay per click (PPC) and search engine optimization (SEO) can be used to drive all these searches to your website and social media sites.

Digital Marketing Allows You to Interact With Potential Customers

Another avenue marketing online trumps traditional advertising is the accessibility it gives you to customers. Before the internet came around, all you could do after marketing is sit tight and wait. A good online presence gives your business a personality. It morphs from a cold, unfeeling enterprise into an actual person behind a keyboard. Customers get to interact with you in real-time. They can make price inquiries, give reviews, and ask questions, all from the comfort of their home. Do you see the perks of investing in digital marketing services? Businesses starting up 30 years ago would have killed to be able to talk to their customers and get immediate feedback. It makes it a lot easier to spread the word about your business and to build a mighty brand name.

You Have Plenty of Tools at Your Disposal

Now here’s where things get really good. When you’re talking about digital marketing, there is so much on the table. Ranging from SEO and PPC to website design, optimization, hosting, and management services, there’s definitely something to take care of everyone’s marketing needs. You will be able to analyze all your running campaigns in real-time, enabling you to see what works and what doesn’t. Services such as Google Analytics and PPC allow you to see who visited your online pages, their location and all kinds of stats and information. How cool is that?

What’s the Takeaway?

The internet has changed the marketing game, and getting on board comes with a ton of perks. Services like SEO, PPC, and social media management will help you increase your reach, give you will have plenty of tools for all your marketing needs, and you’ll be able to use the real-time interaction with customers to learn and grow. What’s more, it’s a lot more affordable than traditional means. Digital marketing, without a doubt, is the way to go.

If you are running a successful business, then you know the importance of having a steady online presence. If you are running a successful business without using digital marketing, then you have no idea just how much potential you are sitting on. In today’s world, people are more connected to their mobile phones than to each other, and as a business owner, you should take advantage of this.

All aspects of life have found themselves on our mobile phone screens, and now people can book flights, buy food, play music, study, make music, and do many other things online. It makes total sense, therefore, that consumers use Google and other search engines to check out a company before going into business with them. Getting that large fancy billboard done isn’t a bad idea, but is it worth it if your potential customers are too busy looking at their phones to notice it?

Increasing your online visibility should be your primary concern at the moment, especially since more and more people are getting connected to the internet. If you are still behind on this, some of these benefits of creating an online presence will resonate with you.

1. It Makes You Visible to Your Customers

It’s 2019. No one has the time to leaf through the Yellow Pages looking for your fax number! Most consumers go online when they’re trying to find a service provider or seller near them. In fact, a recent study has proved that 72% of customers that do an online search for businesses end up visiting a store that is within a 5 mile radius.

This implies that if your business doesn’t have an online presence, you will lose potential customers who will go for a firm that has a website, blog, or a similar kind of online visibility.

2. It Helps You Reach More People

Going online elevates your reach to incredible levels. All of a sudden, your audience isn’t limited only to the few townspeople that saw your ad in the local daily. When you have an online presence, your business becomes visible to people all over the world.

If you hire a digital marketing agency to create an online presence for you, they will show you how to take advantage of powerful marketing strategies such as the use of Google and social media. Traditional advertising, while still incredibly significant, can’t quite cut it if used on its own. Information about an offer is likely to attract more attention if it is posted on Instagram than on a poster somewhere.

An online presence opens you up to more people than traditional advertising ever could. If you have a sell-online option to your website, you will have significantly increased your chances of getting more business online.

3. It Helps You Build a Strong Brand

A strong online presence can help you cement your place in consumers’ minds. For example, there are famous fast food joints and eateries that jump to mind whenever someone mentions chicken. This is what a good digital marketing strategy can do for your business.

Having an online presence will allow you to package your business in a certain way. You will have control over the language you use, the color scheme, your principles, and ideologies; all these things will come out adequately on your online platform. This will help consumers set your brand apart from others, and this will make your business stand out.

4. It Increases Your Credibility

Creating a robust online presence will help your business seem more credible, and this will prompt customers to trust you. You should enable comments on your page so that customers can make comments and review your products. As potential customers visit your website and see these positive reviews, they will trust in your company’s credibility and are likely to be willing to do business with you.

Online Presence and Digital Marketing

Digital marketing agencies have what it takes to boost your brand and advertise your products to millions of people. They offer complete digital marketing packages, which usually include SEO services, setting up blogs and websites, social media marketing, among other marketing services. Signing up for these services will help you catapult your business’s visibility to new levels.

If you are a business owner, then you likely understand how important it is to have the right advertising in place. When you combine this essential need with the proliferation of technology and the internet, it’s easy to get overwhelmed by the sheer amount and complexity of digital marketing strategies that are available to you today. If you are confused or overwhelmed about improving your digital marketing strategy, then follow these three tips to get started.

Explore Pay Per Click

Pay per click, or PPC, is a digital advertising technique used to drive visitors to your website. This is an incredibly effective method of drawing in new business. What’s more, with this approach you can usually gain access to lots of people who may not otherwise be keen to your particular product or industry as a whole.

While quite simple in theory, the ins and outs of pay per click advertising can get quite technical. When you use a dependable digital marketing agency, you benefit from up to date insights and expertise that will bring you continued success in your advertising efforts.

Improve Your Online Presence

Your online presence does not stop at your website. While having a strong, stylish website is important to engaging loyal customers and attracting the attention of new ones, you can’t ignore the importance of having a presence on other online platforms. Social media platforms such as Facebook, LinkedIn, and Twitter represent enormous opportunities for growth, regardless of your business model.

With the ability to stay in touch with your customers in places where they spend their time, you can quickly see results in the improvement of your online presence. Being consistent and authentic are two major keys to maintaining the right marketing approach on the internet. For these reasons, it wise to consult with a digital marketing agency so you can certain that you are gaining maximum exposure in all the right ways.

Obtain Search Engine Optimization (SEO) Management

Most people who work at a digital marketing agency are well aware of the importance of their SEO services. Simply put, search engine optimization is the process that digital marketing services use to ensure that your business website is showing up in popular search engines such as Google and Yahoo. According to research data, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. When you consider these enormous figures, it is clear just how crucial SEO is to your overall growth and success online.

While you may understand some of the basic principles of SEO, this realm is always evolving. There are a number of moving parts that go into a successful SEO strategy, which means you’ll likely want the help of an agency to ensure your business is doing everything possible to show up in search (without risk of penalization).

Regardless of the current success level of your business, it’s fruitful to pursue the services of a specialized, experienced digital marketing agency. In a world that is always online in one capacity or another, you’ll be missing out on huge business opportunties if you neglect your online marketing strategy. If you are still not sure how to get started, then get in touch with us today so we can help you take the first steps toward improving your digital marketing strategy.

Sadly, around 50% of small businesses around the world aren’t using social media and other digital marketing strategies. Social media marketing demands both strategy and creativity and is essential to take advertising seriously since it puts you in direct connection with your target customers.

Roughly 97% of marketers are using social media and 78% of salespeople outsell their competition by using digital marketing. Digital marketing integrates such things as sponsored ads and search engine optimization. Here is how digital marketing can help your business thrive:

1. Grows Brand Awareness

Digital marketing helps you spread the word about your products and mission. You can create a robust online presence by Tweeting some hilarious memes, place funny comments under people’s posts, and regularly engage with your social media followers.

Similiary, digital marketing allows you to engage in social campaigns, which may increase your outreach. You can also use various content marketing tactics to push your content widely. When your posts go ‘viral,’ more people are likely to check out your business, leading to more sales.

2. Increase Traffic

Link your social media accounts to your website and watch your traffic skyrocket. As people go through your timeline, they may be attracted to what you offer. This may help you increase traffic to not only your digital websites but lead to more product purchases and sales.

3. Promote Products and Services

This is the primary goal, isn’t it? Social media and digital marketing agencies help push your business to your potential customers. An excellent digital marketing strategy incorporates search engine optimization to ensure your website pops up first whenever customers are searching for your service.

4. Trackable and Measurable Results

You can keep track of how many people visit your page. Most digital marketing companies send back analytics of how your social media campaign is fairing. This allows you to go back to the drawing board and modify your strategy to be more productive.

5. Personalization

You can come up with a database full of details of your most loyal customers. Whenever they visit your site, you can send personalized greetings and offers at discounted rates, which will help foster customer loyalty down the line.

6. Improves Conversion Rates

Digital marketing services use various strategies to ensure your content reaches the people you want it to. They help you increase your online visibility, subsequently leading to a positive impact on your sales.

7. Targeted Ads

Targeted ads are an essential aspect of search engine optimization. Digital marketing allows you to tailor your ads specifically for your target audience. For example, if you sell to two different age demographics, you can make two different age-appropriate ads.

Final Words

Search Engine Optimization prompts your site to show up on the first few pages of Google. Studies have shown that businesses that pop up on the first page of the search results get as much as 92% of consumer traffic.

A search engine analyzes your site for content to ensure it is high quality since they are trying to optimize their users’ online experience. They also check on how stable your website is, how quickly it loads, how long your URLs are, and whether they contain relative keywords. Give us a call today if you’re ready to improve your company’s digital presence!

All search engines consider location as an essential factor when ranking search results based on relevance. For instance, the results of the search for a real estate agent made in Houston will differ from those of a similar search made by another person in Atlanta. The localized nature of SEO thus elicits the need for businesses to develop content, which is relevant to their locality and the users within their geographic region. This article takes you through content development tips and tricks that can help digital marketing companies to localize optimized digital marketing content.

Why is localized SEO content important?

According to Google analyses, 46% of searches performed online — and approximately 82% of smartphone shoppers — involve searches related to location. Most of these searches seek to find specific business information such as phone numbers or addresses. To optimize the chances of your business being found by prospective customers near you, you have to build content and pages that are relevant to each locality of your business. Better yet, location-based content and keywords have less competition. If you’re a new venture or a small-scale business competing against big firms for search engine ranking, then localized content should be your strong competing tool. So where should your SEO management begin?

1. Creation of localized content and page

If you own more than one store, then ask the digital marketing companies providing your SEO services to develop separate location or store pages. These pages should have distinct descriptions for each store, its location, operating hours, and any other offers at the store. You should not duplicate content across stores located in different regions.

2. Look for relevant local key-phrases and keywords

The use of local key-phrases and keywords within your blog posts and website content is beneficial to local SEO. You can use the Google keyword planner tool to find keywords, which are relevant to your locality and business. Choose keywords with the least competition and high search volumes.

3. Compose localized content for your blogs

Regular posting of blog content boosts your search ranking and organic traffic. For example, you can integrate local news, locations, and how-to articles that have content related to your locality. You could also post blog content on local sites with authority in your industry and create backlinks to your site. This move can increase your organic traffic and improve your brand’s reputation.

4. Tap into social media platforms to reach more people

You can start by promoting your localized content on local groups in social media platforms such as Twitter, LinkedIn, and Facebook. You can use hashtags that are location specific and promote local events to reach out to people near you.

5. Create mobile-friendly content

Recent surveys show that 57% of internet traffic originates from smartphones. This fact implies that if you need to reach the increasing number of mobile users, then you have to create mobile-friendly content and sites that are easy to navigate on the phone.

6. Work with local experts and the local community

You should get involved in the community for your business to get noticed. You can participate in local sporting or charity events, and make donations or provide sponsorships during such events. Community activities bring many locals together, and they provide an opportune moment for your business to get attention.

7. Feature in local directories and reviews

You should get your business into local directories and encourage your local clients to make reviews on your business and the products or services that you provide. Positive reviews and local listings will help prospective customers reach your business. It’s free to get your business listed in online directories such as Yelp and Yahoo Local. Digital marketing companies can also give your business some insight about the relevant industry-related listing options that can help you list your business in directories that are related to your market niche.

Finding reliable digital marketing companies is essential for the success of your SEO marketing plan. As a rule of thumb, always go for digital marketing companies that provide complete digital marketing packages. This choice will ensure that you get all your needs in one place.

The growth in technology is changing how businesses operate. The benefits of digital marketing are becoming clearer by the day. More and more people are researching products and making purchases online.

A study by Forbes shows that 82% of buyers do research online before making a purchase. Another research by Tech Crunch reveals that 79% of consumers buy their products online.

If you want your business to be successful, you should reach out to these buyers. But how do you do this? Through digital marketing.

Implementing a digital marketing plan boosts your online presence allowing you to reach your target audience. Marketing online proves to be a cost-effective approach to reaching your target customers. Here are the main reasons why you should contact a credible digital marketing company:

Has a Wider Audience Reach

Promoting your business online exposes your brand to a larger audience globally. With traditional marketing, you’re restricted to a small geographical area.

Incorporating SEO services in your online marketing allows you to rank high on search engine pages. Why is it important that your brand ranks higher? Well, Google generates a whopping 94% of the total organic traffic.

It Levels the Online Playing Field

Gone are the days when working with a digital marketing company was only for large corporations. Digital marketing levels the playing field for small businesses and allows a small firm to compete with much larger corporations for the target market. A digital marketing agency actualizes this by boosting your online presence. Even without a business call center, small firms can engage multiple customers from all over the world.


Traditional marketing campaigns require you to invest huge resources. However, small businesses do not have the financial flex to mount these campaigns. Working with a digital marketing company allows you to get a much better handle on your finances.

Also, working with a professional marketing organization allows you to target a specific audience which increases the chances of conversion. Further, with pay per click, you’ll only pay your target audience views your post. All this ensures prudent use of your resources.

Measurable Results

Is your marketing campaign working? Is there value for your investment? Well, the only way to know this is by measuring your results. Online marketing offers analytic tools to determine whether your campaign is working or not. With this, you’ll know what works and what doesn’t. Use the results to optimize your marketing strategy for the better and improve your future campaigns.

Improves Your Customer Relationship Management

As a business, you should strive to satisfy your customers. The only way this happens is through maintaining a positive relationship with your customers. Unlike traditional marketing, digital marketing services offer a platform to connect directly with your customers.

Among the many benefits of online marketing is its ability to manage customer relations. Social media is changing the game on how to win customers. Today, your ability to win customer loyalty is dependent on whether you can interact with them online. Increase your online visibility by engaging and responding to customer’s feedback on social media.

Highly Flexible

Online marketing allows you to customize messages to a specific customer. Remember, each customer has their tastes and preferences. Further, they also have a different reason why they want to purchase your products.

Digital marketing offers various benefits to small and large corporations. If done correctly, online marketing offers untold benefits business. Capitalize on these benefits by reaching out to a reputable digital marketing company.

You’ve got a website that you truly like and feel will be effective. Maybe your website is getting traffic to prove it is effective and maybe it isn’t. What you should understand is that when it comes to Digital Marketing your website design is not the end of your journey. As a matter of fact, a website design is really just the beginning of your journey. Let’s explore together what comes after your website goes live in the Digital Marketing world.

Understanding Your Content

The website was just built and we’re sure you’ve heard enough about it by this point. Depending upon who developed the website (yourself or a 3rd party) you definitely want to make sure that you understand your website in at least a basic way. Your business website should be a complete representation of your business online. Convey as much information to your visitors as possible through content, extra pages, imagery, and video. The three things visitors want to know when visiting your website are:

  1. Who are you?
  2. What do you do?
  3. What do you want me to do about it?

Properly fleshed out home pages will be able to answer all three of these questions while directing visitors to other pages for further information. Did you know that the About Page is generally the second most clicked link on a website? Use that to your advantage and let people know who you are! In order to build trust with a visitor they may want to know who you are and a little history about your business.

Understanding The Backend

So, your content is squared away, but do you understand the backend and how to update things on your website? Do you understand how to navigate the backend of your website? Are you aware of any login information needed to access the different parts of your website? These questions are important even if you have someone managing your website.

No one ever knows what the future holds, so be sure to have these questions answered. Depending upon the builder of your website they may have tutorials to guide you in the backend functions of your website, but if not youtube is always a great place to gain some knowledge. There are three main things we recommend you have access to that involve your website:

  1. Your domain host.
  2. Your design.
  3. Your website backend.

Each of these areas is vitally important to at least have login access for. Bunn Brands manages each of these things, but we deem it critically important that you have access to these areas.

Driving Traffic To Your Website

Driving traffic to your website is vitally important. If you open a storefront in an area that no one noticed, then that would not be a very effective storefront. Simply having a website live and on the internet is not enough for customers to just flock to your business. Of course, a simple design will provide visitors with more information about your business, products, and/or services but if no one knows it exists then you wont see the benefits.

Two quick and easy methods for driving traffic to your website are:

  1. Pay Per Click Advertising (SEM – Search Engine Marketing)
  2. Social Media

Search Engine Marketing

Search Engine Marketing involves finding specific keywords that both represent your business and are searched for by users of the internet. Begin your keyword research by compiling a list of keywords and checking them with the Google Keyword Planner. This tool will allow you to check how many people are searching for whatever keyword you are checking. Remember, each page of your website should focus on one specific keyword but that does not mean you can’t utilize other keywords throughout your content.

Now that you have a list of qualified keywords you will need to setup an account with your search engine advertising platform. For Google the platform is Google Ads, which you can actually get certified with to use! Utilizing researched keywords you will set up ad groups, assign ads to those groups, and set the price you are willing to pay for each click you receive.

Setting target demographics for your ads is vital to ensuring those ads show up to the right people. You want to drive qualified traffic that is actually interested in your business to your website. You’re paying for each click so monitoring your account is very important to making sure you’re reaching the right people.

Social Media

Social Media is all the craze right now and that’s because people are all over it! Chances are that most of your potential clients are combing through Social Media on the daily. If you’re not reaching out to those potential clients then you are definitely leaving money on the table. Reach out and let people know who you are and what you do. Tell everyone out there the story that is you and your business. Effective Social Media management can lead to an increase in followers and visitors to your website.

Research and prepare for advertising on Social Media. There are so many different ways to advertise on Social Media now that we will definitely need to cover this in another blog! We recommend starting with boosting popular posts to spread your brand and gain followers that are interested in hearing more. Also, running ads that drive people from your Social Media straight to your website or landing pages is a great way to increase that website traffic.

Advertising on Social Media is a great way to tell your story and direct visitors to your website for more detailed information about your business.

Ranking Your Website In Search Engines

Now we’ve come to the big question of how to rank naturally in search engines. No real secrets exist to ranking in search engines, but there are best practices. Search Engines actively crawl your website looking for content and keywords. The more you use a word the more likely search engines will recognize it as a keyword. In order to truly show web users the most accurate websites for their searches a search engine must know what your website is about and they use crawling robots to determine this.

The real secret to SEO is to develop quality content that people want to read in a proper format. That means understanding things like:

Continue to produce content you will gain ranking for various keywords, especially the ones you are focusing on! Provide as much information about your industry or business specifically. Your goal is to establish yourself as an authority in your field.

Other ways to increase your SEO are Social Sharing and Backlinking. Although, we feel this might be a subject best suited for another post. Stay tuned as we deconstruct the mysteries of digital marketing!


Small businesses have a lot to gain from PPC. A successful pay per click campaign will generate profits faster than any other digital marketing option paving way for business growth. Statistics show that firms using PPC make $2 in revenue for every $1 they incur on Adwords.

As you can see, PPC is an effective tool for reaching your target audience at the right moment, when the customers are ready to convert.

As a newbie, do you want to increase your online visibility by investing in pay per click promotion? Check out PPC demystified and explained to see how this works to your advantage:

What is Pay Per Click?

Pay per click is one of many digital marketing services you can use to promote your enterprise. Its model works in a simple manner making it so popular.

In short, you place an ad and pay when someone clicks on it. Currently, many PPC services are available for use. However, the most common are Bing Ads and Google Ads.

What Are the Benefits of PPC Advertising for Your Business?

The purpose of this article is to shed light on PPC demystified and explained, and its role in business success or growth. So, read through these advantages and decide whether to incorporate PPC into your SEO marketing strategy.

1. Quick and Fast Results

As an entrepreneur, you want quick results to your digital marketing results. Well, PPC is the fastest way to run a marketing campaign online, and instantly generate leads into conversions.

Well, to make this simple, do you have a website? If yes, create an Adwords account, set the ad up, and run them in the Google network and start generating traffic to your site.

2. Provides Measurable Results

Here, you can ascertain everything that relates to PPC campaign from views, clicks, visits, costs, and profits.

So, you’ll be able to know whether the entire campaign is generating any profits or losses. Further, you’ll have different reports and key performance indicators that give all the information you want. With this data, your marketing department will make clear and decisive decisions.

3. No Dependency on SEO or Search Engine Algorithm Changes

Yes, SEO is good for any business. And for long term success, you need to have an SEO friendly website and practice best SEO practices. You may also seek assistance from reputable SEO service firms.

PPC demystified and explained: However, with PPC, you’ll only need to create good and profitable campaigns. Once you do, you don’t have to worry about the changes to search engine ranking algorithms.

4. Allows you to Reach the Right Market

When designing a PPC campaign, you choose how you want the ads to appear. All this will be based on factors like location, keyword, website, time, date, device, and more.

The flexibility in PPC advertising allows you to subdivide your market. The result is a wider reach to your target audience.

5. Allows you to Grab Business Opportunities

Let’s say you’re dealing with web hosting packages. But a technical problem on your competitor’s site has knocked them offline.

Well, this is a perfect opportunity to run a targeted PPC campaign and provide a solution to those jilted customers.

Well, this can only happen with PPC because of its ease of use and ability to generate instant results.

6. The Campaign is Budget Friendly

When dealing with PPC, there are no budgetary restrictions. You’re the one who chooses the money to spend on the ad or campaign.

Even better, PPC demystified and explained shows that everything you do is measurable. As a result, you can check and determine whether you’re making profits or losses and make appropriate decisions.

The rule is, if the campaign is profitable, you can spend more money till you get your return on investment.


PPC offers many benefits because of its ability to generate quality and instant results. Even if you don’t get favorable results from PPC at first, you can always try again. Optimize for keywords or hire a PPC service to help you.


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