In the ever-evolving digital landscape, businesses have come to understand the significance of a strong online presence. While websites serve as the foundation for online visibility, it’s crucial to go beyond mere online brochures. Effective Search Engine Optimization (SEO) requires strategic planning and integration of content directly into your website. In this blog post, we’ll delve into the importance of proper site structure and content integration, explaining how it can boost your SEO efforts and drive high-quality leads to your business.
Building a website is not just about aesthetics; it’s about establishing a solid foundation for SEO success. Site structure plays a pivotal role in ensuring search engines can crawl, index, and rank your web pages effectively. By organizing your site in a logical and user-friendly manner, you facilitate seamless navigation for both search engines and visitors. This results in improved user experience and increased visibility on search engine result pages (SERPs).
When it comes to managing various content platforms like podcasts or online courses, many businesses make the mistake of spreading their efforts thin across multiple platforms. However, unless these platforms are integrated into your website, they may not contribute to your overall site SEO. By consolidating your content within your website, you create a comprehensive hub that search engines can easily access and index. This strengthens your website’s authority, relevance, and visibility in search results.
While SEO may not provide immediate results, it’s a long-term strategy that yields sustainable benefits. By aligning your website’s content with what your target audience is actively searching for, you attract highly relevant and engaged visitors. These individuals are already seeking out the solutions, products, or information you offer, making them more likely to convert into valuable leads or customers. Remember, search engines take time to gather and rank new content properly, so the longevity and regular production of quality content will gradually boost your rankings and online visibility.
To maximize your web development strategy’s effectiveness, our recommendation is to integrate as much content as possible into your website. Whether it’s blog posts, podcasts, videos, or online courses, incorporating them into your site’s structure enhances its overall SEO value. By providing a centralized platform for all your content, you not only improve your website’s organic visibility but also deliver a seamless user experience that keeps visitors engaged and encourages them to explore more of what your business has to offer.
In today’s digital landscape, achieving optimal SEO results requires a holistic approach that integrates content directly into your website. By focusing on proper site structure and consolidating content platforms, you create a robust foundation for long-term SEO success. Remember, SEO is a gradual process that rewards consistency and quality. So, invest in content creation, embrace the power of integration, and watch your website climb the search engine rankings, driving valuable leads and growing your business. Start maximizing your SEO potential today and reap the rewards of a strong online presence.
As a business owner, having a website is crucial for attracting and retaining customers in today’s digital age. However, creating a website is just the first step in establishing your online presence. Proper website management and maintenance are essential for keeping your website running smoothly and engaging your customers. At Bunn Brands, we offer comprehensive website management and maintenance services to ensure that your website is always up-to-date, secure, and performing at its best.
Website management & maintenance involves keeping your website up-to-date and free of technical issues that could impact your site’s performance or security. At Bunn Brands, we provide regular website maintenance services, including software updates, security checks, and backups. Our team of experts can ensure that your website is always running at optimal performance, minimizing downtime and maximizing user experience.
Website security is crucial to protect your website from hackers, malware, and other potential threats. At Bunn Brands, we provide comprehensive website security measures to keep your website safe and your customers’ data secure. Our team of experts uses industry-standard security plugins, firewalls, and other techniques to prevent cyber-attacks and keep your website running smoothly.
Software updates are critical to maintaining your website’s functionality and security. However, keeping your website up-to-date can be time-consuming and complicated. At Bunn Brands, we handle all website updates, including WordPress updates, theme updates, and plugin updates, ensuring that your website is always up-to-date with the latest software versions.
Website backups are essential for preventing permanent data loss due to website hacks, server crashes, or human error. At Bunn Brands, we offer regular website backups to ensure that your website’s data is safe and secure. Our team can set up automated website backups, so you can rest assured that your website’s data is always protected.
Regularly updating your website’s content is crucial for engaging your customers and driving conversions. However, creating and updating content can be time-consuming, especially if you’re running a busy business. At Bunn Brands, we can take care of your website’s content updates, including blog posts, images, videos, and product descriptions. Our team of experienced content writers and editors will work with you to ensure that your website’s content is high-quality, engaging, and optimized for search engines.
Search engine optimization (SEO) is the practice of optimizing your website’s content to rank higher in search engine results pages (SERPs). Higher SERP rankings can drive more traffic to your website and increase conversions. At Bunn Brands, we offer SEO optimization services to help you improve your website’s visibility and ranking in search engines. Our team will analyze your website’s content, keyword usage, and metadata to create a customized SEO strategy that meets your business’s unique needs.
In conclusion, proper website management and maintenance are essential for keeping your website running smoothly, engaging your customers, and driving conversions. At Bunn Brands, we offer comprehensive website management and maintenance services to ensure that your website is always up-to-date, secure, and performing at its best. Contact us today to learn more about our website management and maintenance services and how we can help your business thrive online.
Creating and building an email list is a critical marketing strategy for businesses of all sizes. Email marketing is highly effective in engaging with customers, promoting products and services, and driving conversions. In this blog post, we’ll discuss five key steps to creating and building an email list that can help you reach your business goals.
The first step to creating and building an email list is defining your target audience. Your target audience is the group of people you want to reach with your emails. This includes existing customers, potential customers, and those who have shown an interest in your brand.
Defining your target audience involves understanding their demographics, interests, and behaviors. You can use tools such as surveys, customer interviews, and social media analytics to gather this information. This information will help you create customer profiles and segment your email list accordingly.
Segmenting your email list allows you to send targeted emails that are relevant to your audience. This can increase engagement and ultimately drive more conversions.
Once you’ve defined your target audience, the next step is to choose an email marketing service provider. An email marketing service provider is a platform that allows you to send and manage your email campaigns. There are many providers to choose from, such as Mailchimp, Constant Contact, and Aweber.
When choosing a provider, consider your budget, the size of your email list, and the features you need. Some email marketing service providers offer free plans for small email lists, which may help you when starting to build an email list. However, if you have a larger email list or require advanced features, you may need to upgrade to a paid plan.
An opt-in form is a form that visitors fill out to subscribe to your email list. It’s important to make this form easy to use and visually appealing. The opt-in form should be prominently displayed on your website, social media pages, and other online channels.
When creating your opt-in form, consider asking for only the necessary information, such as name and email address. Asking for too much information can deter people from signing up.
Offering incentives to subscribers is an effective way to entice people to join your email list. Incentives can include exclusive content, discounts, or freebies.
When promoting your incentives, make sure to emphasize the value that subscribers will receive by signing up for your email list. This will increase the perceived value of your emails and encourage people to subscribe.
Once you have built your email list, it’s important to send targeted and relevant emails to your subscribers. This involves segmenting your email list based on customer profiles and interests and creating email campaigns that are tailored to each segment.
Your email campaigns should include a mix of promotional and informational content. This can include new product launches, exclusive discounts, helpful tips and advice, and customer success stories.
It’s important to track and analyze the performance of your email campaigns regularly. This will help you optimize your campaigns and improve your email marketing strategy.
In conclusion, creating and building an email list is an effective way to engage with your customers in a meaningful way, promote your products and services, and drive conversions to your business. By defining your target audience, choosing an email marketing service provider, creating an opt-in form, offering incentives to subscribers, and sending targeted and relevant emails, you can build a high-quality email list that can help you achieve your business goals.
We are often contacted by small businesses that may not have a budget but still have the potential to grow through some very simple small business marketing strategies. These different types of marketing strategies will also prepare businesses for hiring a marketing team in the future as they become more successful. Today we will cover those internet marketing strategies & how one can utilize them to benefit their business.
With the first of our best marketing strategies, we’re going to ensure your business is listed online. In order for anyone to find your small business on the internet, it must first be listed on the internet for people to find. Assuming you’ve already got branding figured out you now need to focus on creating profiles across different platforms with important graphics & information including:
Across the internet are various platforms & directories that can be used to find your business at any given time if it has been properly listed on these tools. We’ll start with the basics that everyone should consider having set up for their business right from the start, which are:
Of course, there are far more directories & platforms out there for use, but you don’t want to be filling out hundreds of profiles so we’re touching on the main ones to get you started. Use your best judgment to consider what other groups you need to join (like WeddingWire.com or TheKnot.com for instance). Remember, no one can find you on the internet if you’re not properly listed on the internet.
In addition to listing your business online, it would be a smart addition if you could ask for your existing & past clients to leave reviews for your business across these various platforms & directories. Word-of-mouth is the best form of marketing & online reviews fall within that category. As far as beginning marketing strategies go, constantly gathering new positive reviews for your business is great no matter where the reviews are posted. We advise you to stay away from paying for Yelp services…we’ll discuss that in another write-up.
This next step in our growth marketing strategies some consider to be the hardest portion of the whole plan. We can confirm this to be true. You’re about to dive into a world of thankless production for, possibly, quite some time. Hardly anyone in the game can tell you that they gained a following immediately after starting out in their journey. With today’s community & viral marketing, it definitely is a possibility, but not a likelihood is all we’re saying.
Most people gain success after months & even years of producing content for their visitors to consume. We know that to be true even with our content here at Bunn Brands. Some content is more popular than others and we try to take note of that fact so that we might produce more useful attention-grabbing content in the future. This game of tug-o-war will go on for some time and whether you go viral and gain a following or you slowly build a following there are some important things that you should keep in mind to help growth in the immediate or future.
This is by no means a comprehensive list, but hopefully, the point is understood that there is quite a lot of work involved in our second marketing strategy. If this seems like too much to you then remember… all we’re talking about doing is trying to write 600+ words per month about or related to your business so search engines can crawl the new page and truly understand what your business is about. Google wants to provide quality search results to consumers, so they will rank you dependent upon your relevancy to the search of the user.
In addition to posting on your blog, you may have noticed that we mentioned sharing those blogs on Social Media. There are multiple strategies for social media marketing, but a key factor in your blog ranking is having social shares, so ensure that you are posting those blogs to all platforms that you may use in your social media marketing strategies.
After nailing down a solid content development & response strategy you should have a decent following as well as a successful working business model for your marketing strategies to build upon. At this point you might consider automating some of your current tasks, but even if you don’t then you might find you have some extra capital to spend on advertising.
The world of advertising can be a money sink-hold, especially in the beginning, so keep that in mind, but it can also be a powerful tool, especially in b2b marketing strategies involving LinkedIn. Whatever marketing budget you develop for your business should be thought of as an investment that will be paid back in time, but likely not in the immediate. Count on this money as an expense at first, but know that it should return a profit and you can analyze data to prove it.
Just like with any other sort of marketing a plan should be created before jumping straight into advertising. Social Media & Search Engines are the two most popular forms of advertising online. Which method you go with could depend on your industry or your goals, but we’ll talk about that another time. For now, we will assume that you want to use both forms of advertisement. In that case, you’ll need to worry about a few factors:
Advertisements seem to work best with specific goals that can be measured to provide proof of the ad’s success. If your goal is to book more appointments, for example, you would create a landing page to discuss all the benefits one could obtain from setting a meeting today, plus you might provide a discount or other incentive for people to call today. Your advertisements would revolve around this goal in all aspects so that when a visitor clicks your ad they find exactly what they were looking for & will book an appointment with you immediately.
The fourth & final of the marketing strategies we’re going to cover is that you’re going to need to develop Objective Key Results (OKRs) that you are aiming to obtain. Then you can measure for success using Key Performance Indicators (KPIs) to validate the success or failure of your advertisements. Some examples for a brand new business just starting out may include:
Objective Key Results
Key Performance Indicators
Now you know what goals & outcomes you hope to achieve & the measurements you will use to determine the success of your advertisements. Notice that our OKRs leave the timetable open-ended? We don’t know how long it will take to hit these initial goals, but as each month passes we can see how close we are getting and use more data to ascertain the reason why we are or are not meeting our goals. This analysis will provide us with the information we need to determine how to pivot and redirect so that our efforts will be more effective in the future or it will affirm that what we have been doing is working and should be continued.
The following strategies may seem complicated to some and simple to others. Either way, we can guarantee that these methods work wonderfully as we personally see the benefit when following our own advice for ourselves or our clients. To recap we believe in a 4 step method of success here at Bunn Brands and those four steps include:
Whether you’ve been in business for two months or ten years, you’ve probably asked yourself, “Do I need a website?” At least 90% of adult Americans have access to the internet, and about 30% of those say they don’t trust businesses without a website. Based on those facts alone, not having a website will exclude your business from expanding beyond your physical location and can severely impact your potential customer base. So the short answer is, yes! A website WILL help you grow your business!
A website is an extension of your business, the first thing a potential customer will do is search for your business’s name online. They are looking to legitimize your company! Any professional business will have a website, right? With one quick web search, everyone will have access to your business, allowing you to attract more clients. All of your available products or services can be purchased instantly online. Local customers can find your five star reviewed business and can even drive to the location from the google maps link. To put it simply, having a well-designed website will make your business more professional and more easily accessible.
Blogs are a type of website that can be used to update and provide perspectives on specific topics and can cover a wide range of information, from recipes to politics, which will allow you to increase your potential SEO. You can have a blog as your main website or as an extension of your main page, depending on what your business requires. The website itself is your main source of information for potential customers. It contains pages which are sorted into categories to organize your informational content such as products, services, contact information, location, etc. A blog will establish you as the subject matter expert in the topics for which clients are searching.
So you’ve built your website or had someone build it for you but you don’t know what kind of server to use. As a new business, a public servant may be the best, and cheapest option while you’re building up traffic to your website. Though, while you are using a public server, you compete for space and if you’re a larger website, you may have slower loading times. To give your potential web clients a smooth and easy browsing experience, a dedicated private server would allow you to function without fighting for space. With a dedicated server, you can also customize your server’s operating system, apps, and data storage, making it completely your own. Of course with a private server, comes a higher price, but if it’s in your budget, your business might benefit in the long run.
So you had a sweet business idea, you saved up enough money, and built your business from the ground up. And now you’re thinking, how do I get word of my enterprise out? It’s a question many a business owner has asked themselves. The answer, of course, is marketing. More specifically, digital marketing services like SEO and PPC.
Alongside providing high-quality products and services, marketing is the most important thing you can do as a business owner. Of all the forms of marketing available, the most efficient in terms of reachability is, without a doubt, digital marketing. How so? Read on and find out why a complete digital marketing package is crucial.
Let’s be honest, who watches ads on TV anymore? How many people still watch scheduled TV at all? The conventional ways business advertised in the past just won’t work in the times we live in. The internet, on the other hand, is global. Anyone with a connected device is a potential customer. In fact, over 70% of American adults own a smartphone, and all these people and their wallets are entirely within your reach. How many times have you gone online to search for something you were thinking of buying? Often, I bet. Services such as pay per click (PPC) and search engine optimization (SEO) can be used to drive all these searches to your website and social media sites.
Another avenue marketing online trumps traditional advertising is the accessibility it gives you to customers. Before the internet came around, all you could do after marketing is sit tight and wait. A good online presence gives your business a personality. It morphs from a cold, unfeeling enterprise into an actual person behind a keyboard. Customers get to interact with you in real-time. They can make price inquiries, give reviews, and ask questions, all from the comfort of their home. Do you see the perks of investing in digital marketing services? Businesses starting up 30 years ago would have killed to be able to talk to their customers and get immediate feedback. It makes it a lot easier to spread the word about your business and to build a mighty brand name.
Now here’s where things get really good. When you’re talking about digital marketing, there is so much on the table. Ranging from SEO and PPC to website design, optimization, hosting, and management services, there’s definitely something to take care of everyone’s marketing needs. You will be able to analyze all your running campaigns in real-time, enabling you to see what works and what doesn’t. Services such as Google Analytics and PPC allow you to see who visited your online pages, their location and all kinds of stats and information. How cool is that?
The internet has changed the marketing game, and getting on board comes with a ton of perks. Services like SEO, PPC, and social media management will help you increase your reach, give you will have plenty of tools for all your marketing needs, and you’ll be able to use the real-time interaction with customers to learn and grow. What’s more, it’s a lot more affordable than traditional means. Digital marketing, without a doubt, is the way to go.
If you are running a successful business, then you know the importance of having a steady online presence. If you are running a successful business without using digital marketing, then you have no idea just how much potential you are sitting on. In today’s world, people are more connected to their mobile phones than to each other, and as a business owner, you should take advantage of this.
All aspects of life have found themselves on our mobile phone screens, and now people can book flights, buy food, play music, study, make music, and do many other things online. It makes total sense, therefore, that consumers use Google and other search engines to check out a company before going into business with them. Getting that large fancy billboard done isn’t a bad idea, but is it worth it if your potential customers are too busy looking at their phones to notice it?
Increasing your online visibility should be your primary concern at the moment, especially since more and more people are getting connected to the internet. If you are still behind on this, some of these benefits of creating an online presence will resonate with you.
It’s 2019. No one has the time to leaf through the Yellow Pages looking for your fax number! Most consumers go online when they’re trying to find a service provider or seller near them. In fact, a recent study has proved that 72% of customers that do an online search for businesses end up visiting a store that is within a 5 mile radius.
This implies that if your business doesn’t have an online presence, you will lose potential customers who will go for a firm that has a website, blog, or a similar kind of online visibility.
Going online elevates your reach to incredible levels. All of a sudden, your audience isn’t limited only to the few townspeople that saw your ad in the local daily. When you have an online presence, your business becomes visible to people all over the world.
If you hire a digital marketing agency to create an online presence for you, they will show you how to take advantage of powerful marketing strategies such as the use of Google and social media. Traditional advertising, while still incredibly significant, can’t quite cut it if used on its own. Information about an offer is likely to attract more attention if it is posted on Instagram than on a poster somewhere.
An online presence opens you up to more people than traditional advertising ever could. If you have a sell-online option to your website, you will have significantly increased your chances of getting more business online.
A strong online presence can help you cement your place in consumers’ minds. For example, there are famous fast food joints and eateries that jump to mind whenever someone mentions chicken. This is what a good digital marketing strategy can do for your business.
Having an online presence will allow you to package your business in a certain way. You will have control over the language you use, the color scheme, your principles, and ideologies; all these things will come out adequately on your online platform. This will help consumers set your brand apart from others, and this will make your business stand out.
Creating a robust online presence will help your business seem more credible, and this will prompt customers to trust you. You should enable comments on your page so that customers can make comments and review your products. As potential customers visit your website and see these positive reviews, they will trust in your company’s credibility and are likely to be willing to do business with you.
Digital marketing agencies have what it takes to boost your brand and advertise your products to millions of people. They offer complete digital marketing packages, which usually include SEO services, setting up blogs and websites, social media marketing, among other marketing services. Signing up for these services will help you catapult your business’s visibility to new levels.
If you are a business owner, then you likely understand how important it is to have the right advertising in place. When you combine this essential need with the proliferation of technology and the internet, it’s easy to get overwhelmed by the sheer amount and complexity of digital marketing strategies that are available to you today. If you are confused or overwhelmed about improving your digital marketing strategy, then follow these three tips to get started.
Pay per click, or PPC, is a digital advertising technique used to drive visitors to your website. This is an incredibly effective method of drawing in new business. What’s more, with this approach you can usually gain access to lots of people who may not otherwise be keen to your particular product or industry as a whole.
While quite simple in theory, the ins and outs of pay per click advertising can get quite technical. When you use a dependable digital marketing agency, you benefit from up to date insights and expertise that will bring you continued success in your advertising efforts.
Your online presence does not stop at your website. While having a strong, stylish website is important to engaging loyal customers and attracting the attention of new ones, you can’t ignore the importance of having a presence on other online platforms. Social media platforms such as Facebook, LinkedIn, and Twitter represent enormous opportunities for growth, regardless of your business model.
With the ability to stay in touch with your customers in places where they spend their time, you can quickly see results in the improvement of your online presence. Being consistent and authentic are two major keys to maintaining the right marketing approach on the internet. For these reasons, it wise to consult with a digital marketing agency so you can certain that you are gaining maximum exposure in all the right ways.
Most people who work at a digital marketing agency are well aware of the importance of their SEO services. Simply put, search engine optimization is the process that digital marketing services use to ensure that your business website is showing up in popular search engines such as Google and Yahoo. According to research data, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. When you consider these enormous figures, it is clear just how crucial SEO is to your overall growth and success online.
While you may understand some of the basic principles of SEO, this realm is always evolving. There are a number of moving parts that go into a successful SEO strategy, which means you’ll likely want the help of an agency to ensure your business is doing everything possible to show up in search (without risk of penalization).
Regardless of the current success level of your business, it’s fruitful to pursue the services of a specialized, experienced digital marketing agency. In a world that is always online in one capacity or another, you’ll be missing out on huge business opportunties if you neglect your online marketing strategy. If you are still not sure how to get started, then get in touch with us today so we can help you take the first steps toward improving your digital marketing strategy.
Sadly, around 50% of small businesses around the world aren’t using social media and other digital marketing strategies. Social media marketing demands both strategy and creativity and is essential to take advertising seriously since it puts you in direct connection with your target customers.
Digital marketing helps you spread the word about your products and mission. You can create a robust online presence by Tweeting some hilarious memes, place funny comments under people’s posts, and regularly engage with your social media followers.
Similiary, digital marketing allows you to engage in social campaigns, which may increase your outreach. You can also use various content marketing tactics to push your content widely. When your posts go ‘viral,’ more people are likely to check out your business, leading to more sales.
Link your social media accounts to your website and watch your traffic skyrocket. As people go through your timeline, they may be attracted to what you offer. This may help you increase traffic to not only your digital websites but lead to more product purchases and sales.
This is the primary goal, isn’t it? Social media and digital marketing agencies help push your business to your potential customers. An excellent digital marketing strategy incorporates search engine optimization to ensure your website pops up first whenever customers are searching for your service.
You can keep track of how many people visit your page. Most digital marketing companies send back analytics of how your social media campaign is fairing. This allows you to go back to the drawing board and modify your strategy to be more productive.
You can come up with a database full of details of your most loyal customers. Whenever they visit your site, you can send personalized greetings and offers at discounted rates, which will help foster customer loyalty down the line.
Digital marketing services use various strategies to ensure your content reaches the people you want it to. They help you increase your online visibility, subsequently leading to a positive impact on your sales.
Targeted ads are an essential aspect of search engine optimization. Digital marketing allows you to tailor your ads specifically for your target audience. For example, if you sell to two different age demographics, you can make two different age-appropriate ads.
Search Engine Optimization prompts your site to show up on the first few pages of Google. Studies have shown that businesses that pop up on the first page of the search results get as much as 92% of consumer traffic.
A search engine analyzes your site for content to ensure it is high quality since they are trying to optimize their users’ online experience. They also check on how stable your website is, how quickly it loads, how long your URLs are, and whether they contain relative keywords. Give us a call today if you’re ready to improve your company’s digital presence!