As a business owner, having a website is crucial for attracting and retaining customers in today’s digital age. However, creating a website is just the first step in establishing your online presence. Proper website management and maintenance are essential for keeping your website running smoothly and engaging your customers. At Bunn Brands, we offer comprehensive website management and maintenance services to ensure that your website is always up-to-date, secure, and performing at its best.
Website management & maintenance involves keeping your website up-to-date and free of technical issues that could impact your site’s performance or security. At Bunn Brands, we provide regular website maintenance services, including software updates, security checks, and backups. Our team of experts can ensure that your website is always running at optimal performance, minimizing downtime and maximizing user experience.
Website security is crucial to protect your website from hackers, malware, and other potential threats. At Bunn Brands, we provide comprehensive website security measures to keep your website safe and your customers’ data secure. Our team of experts uses industry-standard security plugins, firewalls, and other techniques to prevent cyber-attacks and keep your website running smoothly.
Software updates are critical to maintaining your website’s functionality and security. However, keeping your website up-to-date can be time-consuming and complicated. At Bunn Brands, we handle all website updates, including WordPress updates, theme updates, and plugin updates, ensuring that your website is always up-to-date with the latest software versions.
Website backups are essential for preventing permanent data loss due to website hacks, server crashes, or human error. At Bunn Brands, we offer regular website backups to ensure that your website’s data is safe and secure. Our team can set up automated website backups, so you can rest assured that your website’s data is always protected.
Regularly updating your website’s content is crucial for engaging your customers and driving conversions. However, creating and updating content can be time-consuming, especially if you’re running a busy business. At Bunn Brands, we can take care of your website’s content updates, including blog posts, images, videos, and product descriptions. Our team of experienced content writers and editors will work with you to ensure that your website’s content is high-quality, engaging, and optimized for search engines.
Search engine optimization (SEO) is the practice of optimizing your website’s content to rank higher in search engine results pages (SERPs). Higher SERP rankings can drive more traffic to your website and increase conversions. At Bunn Brands, we offer SEO optimization services to help you improve your website’s visibility and ranking in search engines. Our team will analyze your website’s content, keyword usage, and metadata to create a customized SEO strategy that meets your business’s unique needs.
In conclusion, proper website management and maintenance are essential for keeping your website running smoothly, engaging your customers, and driving conversions. At Bunn Brands, we offer comprehensive website management and maintenance services to ensure that your website is always up-to-date, secure, and performing at its best. Contact us today to learn more about our website management and maintenance services and how we can help your business thrive online.
Creating and building an email list is a critical marketing strategy for businesses of all sizes. Email marketing is highly effective in engaging with customers, promoting products and services, and driving conversions. In this blog post, we’ll discuss five key steps to creating and building an email list that can help you reach your business goals.
The first step to creating and building an email list is defining your target audience. Your target audience is the group of people you want to reach with your emails. This includes existing customers, potential customers, and those who have shown an interest in your brand.
Defining your target audience involves understanding their demographics, interests, and behaviors. You can use tools such as surveys, customer interviews, and social media analytics to gather this information. This information will help you create customer profiles and segment your email list accordingly.
Segmenting your email list allows you to send targeted emails that are relevant to your audience. This can increase engagement and ultimately drive more conversions.
Once you’ve defined your target audience, the next step is to choose an email marketing service provider. An email marketing service provider is a platform that allows you to send and manage your email campaigns. There are many providers to choose from, such as Mailchimp, Constant Contact, and Aweber.
When choosing a provider, consider your budget, the size of your email list, and the features you need. Some email marketing service providers offer free plans for small email lists, which may help you when starting to build an email list. However, if you have a larger email list or require advanced features, you may need to upgrade to a paid plan.
An opt-in form is a form that visitors fill out to subscribe to your email list. It’s important to make this form easy to use and visually appealing. The opt-in form should be prominently displayed on your website, social media pages, and other online channels.
When creating your opt-in form, consider asking for only the necessary information, such as name and email address. Asking for too much information can deter people from signing up.
Offering incentives to subscribers is an effective way to entice people to join your email list. Incentives can include exclusive content, discounts, or freebies.
When promoting your incentives, make sure to emphasize the value that subscribers will receive by signing up for your email list. This will increase the perceived value of your emails and encourage people to subscribe.
Once you have built your email list, it’s important to send targeted and relevant emails to your subscribers. This involves segmenting your email list based on customer profiles and interests and creating email campaigns that are tailored to each segment.
Your email campaigns should include a mix of promotional and informational content. This can include new product launches, exclusive discounts, helpful tips and advice, and customer success stories.
It’s important to track and analyze the performance of your email campaigns regularly. This will help you optimize your campaigns and improve your email marketing strategy.
In conclusion, creating and building an email list is an effective way to engage with your customers in a meaningful way, promote your products and services, and drive conversions to your business. By defining your target audience, choosing an email marketing service provider, creating an opt-in form, offering incentives to subscribers, and sending targeted and relevant emails, you can build a high-quality email list that can help you achieve your business goals.
We are often contacted by small businesses that may not have a budget but still have the potential to grow through some very simple small business marketing strategies. These different types of marketing strategies will also prepare businesses for hiring a marketing team in the future as they become more successful. Today we will cover those internet marketing strategies & how one can utilize them to benefit their business.
With the first of our best marketing strategies, we’re going to ensure your business is listed online. In order for anyone to find your small business on the internet, it must first be listed on the internet for people to find. Assuming you’ve already got branding figured out you now need to focus on creating profiles across different platforms with important graphics & information including:
Across the internet are various platforms & directories that can be used to find your business at any given time if it has been properly listed on these tools. We’ll start with the basics that everyone should consider having set up for their business right from the start, which are:
Of course, there are far more directories & platforms out there for use, but you don’t want to be filling out hundreds of profiles so we’re touching on the main ones to get you started. Use your best judgment to consider what other groups you need to join (like WeddingWire.com or TheKnot.com for instance). Remember, no one can find you on the internet if you’re not properly listed on the internet.
In addition to listing your business online, it would be a smart addition if you could ask for your existing & past clients to leave reviews for your business across these various platforms & directories. Word-of-mouth is the best form of marketing & online reviews fall within that category. As far as beginning marketing strategies go, constantly gathering new positive reviews for your business is great no matter where the reviews are posted. We advise you to stay away from paying for Yelp services…we’ll discuss that in another write-up.
This next step in our growth marketing strategies some consider to be the hardest portion of the whole plan. We can confirm this to be true. You’re about to dive into a world of thankless production for, possibly, quite some time. Hardly anyone in the game can tell you that they gained a following immediately after starting out in their journey. With today’s community & viral marketing, it definitely is a possibility, but not a likelihood is all we’re saying.
Most people gain success after months & even years of producing content for their visitors to consume. We know that to be true even with our content here at Bunn Brands. Some content is more popular than others and we try to take note of that fact so that we might produce more useful attention-grabbing content in the future. This game of tug-o-war will go on for some time and whether you go viral and gain a following or you slowly build a following there are some important things that you should keep in mind to help growth in the immediate or future.
This is by no means a comprehensive list, but hopefully, the point is understood that there is quite a lot of work involved in our second marketing strategy. If this seems like too much to you then remember… all we’re talking about doing is trying to write 600+ words per month about or related to your business so search engines can crawl the new page and truly understand what your business is about. Google wants to provide quality search results to consumers, so they will rank you dependent upon your relevancy to the search of the user.
In addition to posting on your blog, you may have noticed that we mentioned sharing those blogs on Social Media. There are multiple strategies for social media marketing, but a key factor in your blog ranking is having social shares, so ensure that you are posting those blogs to all platforms that you may use in your social media marketing strategies.
After nailing down a solid content development & response strategy you should have a decent following as well as a successful working business model for your marketing strategies to build upon. At this point you might consider automating some of your current tasks, but even if you don’t then you might find you have some extra capital to spend on advertising.
The world of advertising can be a money sink-hold, especially in the beginning, so keep that in mind, but it can also be a powerful tool, especially in b2b marketing strategies involving LinkedIn. Whatever marketing budget you develop for your business should be thought of as an investment that will be paid back in time, but likely not in the immediate. Count on this money as an expense at first, but know that it should return a profit and you can analyze data to prove it.
Just like with any other sort of marketing a plan should be created before jumping straight into advertising. Social Media & Search Engines are the two most popular forms of advertising online. Which method you go with could depend on your industry or your goals, but we’ll talk about that another time. For now, we will assume that you want to use both forms of advertisement. In that case, you’ll need to worry about a few factors:
Advertisements seem to work best with specific goals that can be measured to provide proof of the ad’s success. If your goal is to book more appointments, for example, you would create a landing page to discuss all the benefits one could obtain from setting a meeting today, plus you might provide a discount or other incentive for people to call today. Your advertisements would revolve around this goal in all aspects so that when a visitor clicks your ad they find exactly what they were looking for & will book an appointment with you immediately.
The fourth & final of the marketing strategies we’re going to cover is that you’re going to need to develop Objective Key Results (OKRs) that you are aiming to obtain. Then you can measure for success using Key Performance Indicators (KPIs) to validate the success or failure of your advertisements. Some examples for a brand new business just starting out may include:
Objective Key Results
Key Performance Indicators
Now you know what goals & outcomes you hope to achieve & the measurements you will use to determine the success of your advertisements. Notice that our OKRs leave the timetable open-ended? We don’t know how long it will take to hit these initial goals, but as each month passes we can see how close we are getting and use more data to ascertain the reason why we are or are not meeting our goals. This analysis will provide us with the information we need to determine how to pivot and redirect so that our efforts will be more effective in the future or it will affirm that what we have been doing is working and should be continued.
The following strategies may seem complicated to some and simple to others. Either way, we can guarantee that these methods work wonderfully as we personally see the benefit when following our own advice for ourselves or our clients. To recap we believe in a 4 step method of success here at Bunn Brands and those four steps include:
