In the ever-evolving digital landscape, businesses have come to understand the significance of a strong online presence. While websites serve as the foundation for online visibility, it’s crucial to go beyond mere online brochures. Effective Search Engine Optimization (SEO) requires strategic planning and integration of content directly into your website. In this blog post, we’ll delve into the importance of proper site structure and content integration, explaining how it can boost your SEO efforts and drive high-quality leads to your business.
Building a website is not just about aesthetics; it’s about establishing a solid foundation for SEO success. Site structure plays a pivotal role in ensuring search engines can crawl, index, and rank your web pages effectively. By organizing your site in a logical and user-friendly manner, you facilitate seamless navigation for both search engines and visitors. This results in improved user experience and increased visibility on search engine result pages (SERPs).
When it comes to managing various content platforms like podcasts or online courses, many businesses make the mistake of spreading their efforts thin across multiple platforms. However, unless these platforms are integrated into your website, they may not contribute to your overall site SEO. By consolidating your content within your website, you create a comprehensive hub that search engines can easily access and index. This strengthens your website’s authority, relevance, and visibility in search results.
While SEO may not provide immediate results, it’s a long-term strategy that yields sustainable benefits. By aligning your website’s content with what your target audience is actively searching for, you attract highly relevant and engaged visitors. These individuals are already seeking out the solutions, products, or information you offer, making them more likely to convert into valuable leads or customers. Remember, search engines take time to gather and rank new content properly, so the longevity and regular production of quality content will gradually boost your rankings and online visibility.
To maximize your web development strategy’s effectiveness, our recommendation is to integrate as much content as possible into your website. Whether it’s blog posts, podcasts, videos, or online courses, incorporating them into your site’s structure enhances its overall SEO value. By providing a centralized platform for all your content, you not only improve your website’s organic visibility but also deliver a seamless user experience that keeps visitors engaged and encourages them to explore more of what your business has to offer.
In today’s digital landscape, achieving optimal SEO results requires a holistic approach that integrates content directly into your website. By focusing on proper site structure and consolidating content platforms, you create a robust foundation for long-term SEO success. Remember, SEO is a gradual process that rewards consistency and quality. So, invest in content creation, embrace the power of integration, and watch your website climb the search engine rankings, driving valuable leads and growing your business. Start maximizing your SEO potential today and reap the rewards of a strong online presence.
We know some of you customers you’ve stayed with us through quite a few tool changes through the years. We truly appreciate that because we’re always on the lookout for tools that will make your experience with Bunn Brands a better one. If there is ever anything we can do to improve your experience with us please let us know and we would be more than happy to discuss solutions with you.
On that note, we have found “one tool to rule them all” in ClickUp.com. For us, this tool serves as a project management tool for us to manage all the different portions of each clients projects, professional workers, and the materials attached to those projects. For our clients, this tool will be a place for you to participate in your marketing experience with us. This will definitely speed up your website management and other projects.
You will be able to submit tickets, follow the progress of those tickets, provide direct feedback on tickets, monitor the progression of other projects, & provide feedback on those projects directly to your dedicated team. All of our clients will benefit from a direct connection with their marketing team and a grand scale overview of everything Bunn Brands is doing, has done, or will be doing.
How does it work? Glad you asked!
If you’re new to Bunn Brands and we’re working on a new project you will experience this from the ground up. Each new projects (i.e. website design, logo design, video creation, social media management, etc…) will get it’s own list of tasks, to-dos, documents, media files, and more. You can follow along as we push each part of your project through toward completion. You can login and view all your existing projects at ClickUp.com.
All of our client websites have a submission form added to yourdomain.com/support/ (be sure to actually use your own domain). If you don’t have a form attached please reach out to support@bunnbrands.com so we can resolve the issue. This form will allow you to submit a ticket to us. Tickets are for updating anything we manage for you from the website to Social Media. These tickets will be submitted straight into your own ticket folder within ClickUp.
If you need help or have anymore questions please reach out to us at support@bunnbrands.com and we’d be more than happy to help!
Bunn Brands is in a constant state of growth, just like all of our clients. We feel the need to continuously work on improving our clients and their clients experience with marketing across the board. That means sometimes we jump from tool to tool in order to figure out what works just right for our particular blend. You should never be afraid to make changes or pivot in your business.
We found a need to internalize our servers (not physically) and bring on a web manager to provide the best service to our clients and the websites we manage. In the past we’ve had different companies managing our servers and the plugin stack that use with out client sites. Today that changes and we think that will make it better for all of you.
Mike Bowden is our new Bunn Brands Web Manager. He will be working quietly in the back of your websites keeping your tickets cleared, your website secure, and your site up to date. We do have others that work on some of these things here or there, but Mike will be your main point of contact for now. As we grow we plan on Mike taking over management of others like him to continue improving the web experience on an even grander scale.
In the end, all this means for our current clients is that someone else will be handling the back-end work of your website. We have a ticketing and project management tool setup so you to make things simpler for all our clients when working with Mike and our other back-end management team members. We encourage you to use the form attached to yourdomain.com/support (be sure to use your website domain) to submit any support tickets you need Mike or anyone else in Bunn Brands to work on for you.
Whether you’ve been in business for two months or ten years, you’ve probably asked yourself, “Do I need a website?” At least 90% of adult Americans have access to the internet, and about 30% of those say they don’t trust businesses without a website. Based on those facts alone, not having a website will exclude your business from expanding beyond your physical location and can severely impact your potential customer base. So the short answer is, yes! A website WILL help you grow your business!
A website is an extension of your business, the first thing a potential customer will do is search for your business’s name online. They are looking to legitimize your company! Any professional business will have a website, right? With one quick web search, everyone will have access to your business, allowing you to attract more clients. All of your available products or services can be purchased instantly online. Local customers can find your five star reviewed business and can even drive to the location from the google maps link. To put it simply, having a well-designed website will make your business more professional and more easily accessible.
Blogs are a type of website that can be used to update and provide perspectives on specific topics and can cover a wide range of information, from recipes to politics, which will allow you to increase your potential SEO. You can have a blog as your main website or as an extension of your main page, depending on what your business requires. The website itself is your main source of information for potential customers. It contains pages which are sorted into categories to organize your informational content such as products, services, contact information, location, etc. A blog will establish you as the subject matter expert in the topics for which clients are searching.
So you’ve built your website or had someone build it for you but you don’t know what kind of server to use. As a new business, a public servant may be the best, and cheapest option while you’re building up traffic to your website. Though, while you are using a public server, you compete for space and if you’re a larger website, you may have slower loading times. To give your potential web clients a smooth and easy browsing experience, a dedicated private server would allow you to function without fighting for space. With a dedicated server, you can also customize your server’s operating system, apps, and data storage, making it completely your own. Of course with a private server, comes a higher price, but if it’s in your budget, your business might benefit in the long run.
So, you’ve started your own business. You have your name, your market. You’ve got ideas for a logo design. But what brand colors should you use? Do you want to come off sophisticated? Reliable? Exciting and spontaneous? Choosing a proper color palette for your business can help you accomplish the exact brand message you want to portray. If you’re not sure how to choose a color scheme for your branding, maybe we can set you in the right direction.
Brand colors actually matter a LOT. Subconsciously, human beings assign certain feelings and moods to specific colors, and make split-second judgments based on the colors we see – whether we mean to or not. By tapping into the mindset of your ideal customer we can begin to shape a brand that customers would be interested in working with.
Warmer, more saturated tones tend to convey more intense, electric emotions – aggression, optimism, happiness. Cooler tones are more relaxing and calming. So, what brand message are you trying to make public, and what colors should you choose to support that message?
There are two sides to every color. There are also different TONES of these colors that can accentuate or can tone down the emotions they bring. TONE is a pure color from the color wheel, mixed with a neutral Grey – the color remains the same, it only becomes less vibrant with the more Grey added. Brighter, more saturated versions can be more energizing and evoke a more immediate response, but they can often be overwhelming. Bright and saturated tones are typically recommended for more “physical” branding – exercise and food brands.
Softer and less saturated colors produce more muted versions of the desired emotions, but they can come across as bland if used in the wrong branding. These tones are more conducive to “mental” branding – health and wellness, arts, writing. Be sure to incorporate color tone techniques in your brand color choice.
Regardless of the colors chosen, the main goal is that the color choices fit the FEELING of your brand. Observe other branding techniques in your market. Make yourself stand out! Just because another company is using the same suggestions we’ve given, that doesn’t mean that there is only one right answer. Consumers are more likely to remember your brand if it STANDS OUT and is DIFFERENT.
Experiment with color combinations. Take a gander at a color wheel. Or, reach out to a designer if you aren’t comfortable trying to come up with something on your own – you’d be surprised what someone can come up with, with just a little bit of direction from you. A designer will also be able to tell you what sort of things are popular in the industry – and what you can try to avoid in your branding.
Most of all, be COMFORTABLE and CONFIDENT in your branding. Be willing to spend the time and the money to nail this aspect of your business – this is your first impression! Make it count!
So you had a sweet business idea, you saved up enough money, and built your business from the ground up. And now you’re thinking, how do I get word of my enterprise out? It’s a question many a business owner has asked themselves. The answer, of course, is marketing. More specifically, digital marketing services like SEO and PPC.
Alongside providing high-quality products and services, marketing is the most important thing you can do as a business owner. Of all the forms of marketing available, the most efficient in terms of reachability is, without a doubt, digital marketing. How so? Read on and find out why a complete digital marketing package is crucial.
Let’s be honest, who watches ads on TV anymore? How many people still watch scheduled TV at all? The conventional ways business advertised in the past just won’t work in the times we live in. The internet, on the other hand, is global. Anyone with a connected device is a potential customer. In fact, over 70% of American adults own a smartphone, and all these people and their wallets are entirely within your reach. How many times have you gone online to search for something you were thinking of buying? Often, I bet. Services such as pay per click (PPC) and search engine optimization (SEO) can be used to drive all these searches to your website and social media sites.
Another avenue marketing online trumps traditional advertising is the accessibility it gives you to customers. Before the internet came around, all you could do after marketing is sit tight and wait. A good online presence gives your business a personality. It morphs from a cold, unfeeling enterprise into an actual person behind a keyboard. Customers get to interact with you in real-time. They can make price inquiries, give reviews, and ask questions, all from the comfort of their home. Do you see the perks of investing in digital marketing services? Businesses starting up 30 years ago would have killed to be able to talk to their customers and get immediate feedback. It makes it a lot easier to spread the word about your business and to build a mighty brand name.
Now here’s where things get really good. When you’re talking about digital marketing, there is so much on the table. Ranging from SEO and PPC to website design, optimization, hosting, and management services, there’s definitely something to take care of everyone’s marketing needs. You will be able to analyze all your running campaigns in real-time, enabling you to see what works and what doesn’t. Services such as Google Analytics and PPC allow you to see who visited your online pages, their location and all kinds of stats and information. How cool is that?
The internet has changed the marketing game, and getting on board comes with a ton of perks. Services like SEO, PPC, and social media management will help you increase your reach, give you will have plenty of tools for all your marketing needs, and you’ll be able to use the real-time interaction with customers to learn and grow. What’s more, it’s a lot more affordable than traditional means. Digital marketing, without a doubt, is the way to go.
If you are running a successful business, then you know the importance of having a steady online presence. If you are running a successful business without using digital marketing, then you have no idea just how much potential you are sitting on. In today’s world, people are more connected to their mobile phones than to each other, and as a business owner, you should take advantage of this.
All aspects of life have found themselves on our mobile phone screens, and now people can book flights, buy food, play music, study, make music, and do many other things online. It makes total sense, therefore, that consumers use Google and other search engines to check out a company before going into business with them. Getting that large fancy billboard done isn’t a bad idea, but is it worth it if your potential customers are too busy looking at their phones to notice it?
Increasing your online visibility should be your primary concern at the moment, especially since more and more people are getting connected to the internet. If you are still behind on this, some of these benefits of creating an online presence will resonate with you.
It’s 2019. No one has the time to leaf through the Yellow Pages looking for your fax number! Most consumers go online when they’re trying to find a service provider or seller near them. In fact, a recent study has proved that 72% of customers that do an online search for businesses end up visiting a store that is within a 5 mile radius.
This implies that if your business doesn’t have an online presence, you will lose potential customers who will go for a firm that has a website, blog, or a similar kind of online visibility.
Going online elevates your reach to incredible levels. All of a sudden, your audience isn’t limited only to the few townspeople that saw your ad in the local daily. When you have an online presence, your business becomes visible to people all over the world.
If you hire a digital marketing agency to create an online presence for you, they will show you how to take advantage of powerful marketing strategies such as the use of Google and social media. Traditional advertising, while still incredibly significant, can’t quite cut it if used on its own. Information about an offer is likely to attract more attention if it is posted on Instagram than on a poster somewhere.
An online presence opens you up to more people than traditional advertising ever could. If you have a sell-online option to your website, you will have significantly increased your chances of getting more business online.
A strong online presence can help you cement your place in consumers’ minds. For example, there are famous fast food joints and eateries that jump to mind whenever someone mentions chicken. This is what a good digital marketing strategy can do for your business.
Having an online presence will allow you to package your business in a certain way. You will have control over the language you use, the color scheme, your principles, and ideologies; all these things will come out adequately on your online platform. This will help consumers set your brand apart from others, and this will make your business stand out.
Creating a robust online presence will help your business seem more credible, and this will prompt customers to trust you. You should enable comments on your page so that customers can make comments and review your products. As potential customers visit your website and see these positive reviews, they will trust in your company’s credibility and are likely to be willing to do business with you.
Digital marketing agencies have what it takes to boost your brand and advertise your products to millions of people. They offer complete digital marketing packages, which usually include SEO services, setting up blogs and websites, social media marketing, among other marketing services. Signing up for these services will help you catapult your business’s visibility to new levels.
If you are a business owner, then you likely understand how important it is to have the right advertising in place. When you combine this essential need with the proliferation of technology and the internet, it’s easy to get overwhelmed by the sheer amount and complexity of digital marketing strategies that are available to you today. If you are confused or overwhelmed about improving your digital marketing strategy, then follow these three tips to get started.
Pay per click, or PPC, is a digital advertising technique used to drive visitors to your website. This is an incredibly effective method of drawing in new business. What’s more, with this approach you can usually gain access to lots of people who may not otherwise be keen to your particular product or industry as a whole.
While quite simple in theory, the ins and outs of pay per click advertising can get quite technical. When you use a dependable digital marketing agency, you benefit from up to date insights and expertise that will bring you continued success in your advertising efforts.
Your online presence does not stop at your website. While having a strong, stylish website is important to engaging loyal customers and attracting the attention of new ones, you can’t ignore the importance of having a presence on other online platforms. Social media platforms such as Facebook, LinkedIn, and Twitter represent enormous opportunities for growth, regardless of your business model.
With the ability to stay in touch with your customers in places where they spend their time, you can quickly see results in the improvement of your online presence. Being consistent and authentic are two major keys to maintaining the right marketing approach on the internet. For these reasons, it wise to consult with a digital marketing agency so you can certain that you are gaining maximum exposure in all the right ways.
Most people who work at a digital marketing agency are well aware of the importance of their SEO services. Simply put, search engine optimization is the process that digital marketing services use to ensure that your business website is showing up in popular search engines such as Google and Yahoo. According to research data, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. When you consider these enormous figures, it is clear just how crucial SEO is to your overall growth and success online.
While you may understand some of the basic principles of SEO, this realm is always evolving. There are a number of moving parts that go into a successful SEO strategy, which means you’ll likely want the help of an agency to ensure your business is doing everything possible to show up in search (without risk of penalization).
Regardless of the current success level of your business, it’s fruitful to pursue the services of a specialized, experienced digital marketing agency. In a world that is always online in one capacity or another, you’ll be missing out on huge business opportunties if you neglect your online marketing strategy. If you are still not sure how to get started, then get in touch with us today so we can help you take the first steps toward improving your digital marketing strategy.
Sadly, around 50% of small businesses around the world aren’t using social media and other digital marketing strategies. Social media marketing demands both strategy and creativity and is essential to take advertising seriously since it puts you in direct connection with your target customers.
Roughly
Digital marketing helps you spread the word about your products and mission. You can create a robust online presence by Tweeting some hilarious memes, place funny comments under people’s posts, and regularly engage with your social media followers.
Similiary, digital marketing allows you to engage in social campaigns, which may increase your outreach. You can also use various content marketing tactics to push your content widely. When your posts go ‘viral,’ more people are likely to check out your business, leading to more sales.
Link your social media accounts to your website and watch your traffic skyrocket. As people go through your timeline, they may be attracted to what you offer. This may help you increase traffic to not only your digital websites but lead to more product purchases and sales.
This is the primary goal, isn’t it? Social media and digital marketing agencies help push your business to your potential customers. An excellent digital marketing strategy incorporates search engine optimization to ensure your website pops up first whenever customers are searching for your service.
You can keep track of how many people visit your page. Most digital marketing companies send back analytics of how your social media campaign is fairing. This allows you to go back to the drawing board and modify your strategy to be more productive.
You can come up with a database full of details of your most loyal customers. Whenever they visit your site, you can send personalized greetings and offers at discounted rates, which will help foster customer loyalty down the line.
Digital marketing services use various strategies to ensure your content reaches the people you want it to. They help you increase your online visibility, subsequently leading to a positive impact on your sales.
Targeted ads are an essential aspect of search engine optimization. Digital marketing allows you to tailor your ads specifically for your target audience. For example, if you sell to two different age demographics, you can make two different age-appropriate ads.
Search Engine Optimization prompts your site to show up on the first few pages of Google. Studies have shown that businesses that pop up on the first page of the search results get as much as 92% of consumer traffic.
A search engine analyzes your site for content to ensure it is high quality since they are trying to optimize their users’ online experience. They also check on how stable your website is, how quickly it loads, how long your URLs are, and whether they contain relative keywords. Give us a call today if you’re ready to improve your company’s digital presence!
