If you’re below 40 years of age, you must have noticed that virtually all people under your age are avid internet users. It’s also highly likely that they own a Smartphone, laptop, tablet, or P.C. Notably, as they spend more time on these gadgets, digital marketing grows in popularity. Instead of relying on traditional marketing channels, more businesses are opting to increase their online presence to get more clients by harnessing digital marketing. Ideally, your business should use the following mix of strategies to help you in getting more business online.
Search Engine Optimization (SEO)
Businesses with an online presence thrive or survive at the mercy of search engines such as Bing and Google. The SEO strategy works by optimizing content in a manner that makes it stand out among the first search engine result pages (SERPs). Developers of SEO content can use certain keywords or a mix of outbound and inbound links to generate organic traffic.
Social Media Marketing (SMM)
Social media platforms are an ideal tool to promote the B-2-C kind of business. You can market on the wide array of social media platforms by posting business-relevant content and ads. You could also use influencer marketing targeting popular users of social media platforms or hashtag campaigns to reach out to followers of trending issues and people. You could also insert links and sharing buttons on your social media posts to link the viewers of your content to your other digital marketing platforms.
Search Engine Marketing (SEM)
In SEM, you pay a fee to the search engines so that your business’ advertisements can appear among the paid results that pop up after organic search engine results. The paid results often appear before the organic SERPs. The commonly employed paid search services include Bing Ads and Google Ads. In fact, findings have revealed that most businesses that use Google Ads get a return of approximately 200% on their investment on SEM. SEM results are often paid for based on the pay-per-click (PPC) model of advertising where your business only pays when someone clicks on your ad that appears after a search.
Affiliate marketing is a digital marketing service, which allows you to outsource your online marketing to service providers. You’ll only pay such providers per conversion and after the prospective client has made a purchase. The service providers do all the marketing including the landing pages and banner placement. The upside of this strategy is that it has no upfront costs.
Email marketing is perhaps the oldest digital marketing strategy and you can reach out to your consumers through email product notifications, thank you emails, confirmation emails, or the creation of newsletter campaigns. It’s an ideal way of getting more business online and reaching out to your returning customers.
A viral marketing campaign works when you create content that is highly engaging because it’s either humorous, highly informative, or memorable. This content is often shared across various online platforms and promoted to spread to a wide audience within a very short time.
Additional digital marketing services that can help you in getting more business online:
Apart from the highlighted digital marketing services, you’ll also need additional online services such as web hosting and review management for effective online marketing. There are numerous web hosting solutions for your site. You can choose paid, free, dedicated, or shared hosting. These options can be confusing and hiring a digital marketer to provide hosting services and management can save you lots of trouble.
Additionally, it’s essential to respond to online consumer reviews as a way of getting more business online because it’s an integral part of enhancing your online presence. Negative reviews can taint your brand and reputation. If you have no sufficient expertise or time to make appropriate responses and manage all your consumer feedback, then you should hire an expert to manage your consumer reviews and make appropriate responses.